Innovation in the World of Coffee: Swiss Create a Paste for Brewing Coffee Outdoors

A unique product for travel and outdoor enthusiasts has emerged in Switzerland — coffee in tubes. No Normal Coffee is a revolutionary paste that allows you to brew up to 20 cups of aromatic coffee from a single compact tube. This innovation has already gained popularity among campers and hikers, offering convenience and consistently high quality.

An Idea Born on a Mountain Trail

The creators of the product, Alexander Heberlin and Philipp Greinacher, came up with the concept of coffee in tubes during a hiking trip in Sweden. Alexander carried bulky equipment to brew coffee outdoors, while Philipp relied on instant coffee and sugar sachets. Neither approach met their expectations: the first was too cumbersome and labor-intensive, while the second failed to meet taste standards.

This experience inspired them to think about creating a simple, compact, and high-quality coffee product. Back in Switzerland, the friends recalled their country’s tradition of packaging food in tubes — from mayonnaise to desserts. This sparked the idea of coffee in a similar format.

How to Use Coffee in Tubes?

The paste is made from 100% Colombian Arabica coffee and is suitable for preparing a drink in any conditions. Simply mix 5 grams of the paste with 100 ml of hot water to make a cup of coffee. Those who prefer a stronger taste can adjust the proportions. The finished drink offers a rich aroma with notes of chocolate, caramel, and nuts.

Eco-Friendly and Convenient

The coffee paste is packed in compact, eco-friendly tubes that are easy to carry. The product has a long shelf life of up to one year without refrigeration, making it ideal for long journeys.

Ingredients and Unique Features

The paste contains:

• Coffee extract and ground coffee (Arabica, Colombia);
• Swiss beet sugar;
• Water;
• Natural thickeners (xanthan gum and acacia gum).

This innovative product is already winning the hearts of coffee enthusiasts worldwide, offering a fresh perspective on preparing a favorite beverage.