Drinkit Brings It’s Digital Coffee Experience to Mirdif City Centre
Drinkit, the innovative digital-first coffee shop chain, is thrilled to announce the opening of its fifth location in Dubai at Mirdif City Centre. Scheduled to welcome guests from the 16th January 2025, this marks an exciting step in Drinkit’s mission to disrupt the coffee industry by blending technology, exceptional beverages, and personalized service.
Located on the ground floor near Centrepoint and Carrefour, the new store brings Drinkit closer to the local community while reinforcing its presence in one of Dubai’s largest and most popular malls. Spanning 72.56 square meters, the Mirdif store introduces a refreshed design featuring spacious seating areas, comfortable couches, and a prominent LED screen, creating a welcoming and vibrant space for guests to enjoy.
The new store features Drinkit’s innovative digital tools, including smart pick-up counters and ordering kiosks, ensuring a quick and efficient experience for customers. Guests can customize their beverages to their liking, with options for selecting coffee beans, milk types, syrups, and even drink temperature and sweetness, all through the app or kiosks. Guests new to the Drinkit app will enjoy 50% off their first three drinks, making it an ideal time to explore the diverse menu and innovative service. As part of Drinkit’s sustainability commitment, all consumables used in the store are recyclable, and options such as paper straws and incentives for bringing reusable cups are readily available.
Katerina Borodich, CEO of Drinkit UAE, expressed her enthusiasm about the expansion: “At Drinkit, we aim to redefine the coffee experience by seamlessly blending handcrafted beverages with advanced digital solutions. The opening of our Mirdif City Centre location is an exciting opportunity to connect with a predominantly local audience, bringing our phygital concept to one of the most vibrant communities in Dubai. Whether stopping by for a perfectly brewed coffee or exploring our customisable drink options, we look forward to delighting our guests with a seamless and engaging service.”
The opening of the Mirdif City Centre store is part of Drinkit’s broader growth strategy. With existing locations in Emaar Square, Marina Gate Residences, Bay Avenue Mall, and Palm Jumeirah, Drinkit is focused on expanding its presence in prominent malls, community hubs, and business centres. By mid-2025, the brand aims to reach its 10th store in Dubai, with three additional locations already under construction.
Drinkit, founded in 2020, has established itself as a leader in the coffee industry by combining high-quality, handcrafted beverages with advanced digital technology. Its mission is to make exceptional coffee accessible to everyone while minimising waste and promoting sustainable practices.
