Mokha 1450 Launches World’s First Interactive Specialty Café at Emirates Towers, Blending Coffee and AI Innovation
At the Heart of Emirates Towers in Dubai, Mokha 1450 Opens the World’s First Interactive Café, Once Again Elevating the Specialty Coffee Experience
Mokha 1450, a pioneer in the specialty coffee scene, has officially opened its latest showroom—Mokha 1450 Specialty Coffee Priorists—in Area 2071 at Emirates Towers. The launch coincides with the first day of Dubai’s Artificial Intelligence Week, held at the Museum of the Future and the Boulevard area of the Towers.
The showroom offers a world-first experience, where the menu becomes secondary, and each guest drives their own coffee journey based on mood and curiosity—whether to enjoy a bespoke brew, deepen their knowledge of coffee, or explore the boundaries of what’s possible. For example, a guest interested in mastering the art of espresso can learn and try making one themselves. The coffee bar offers a 360-degree interactive layout, allowing guests to position themselves wherever they wish, depending on the experience they seek—limited only by their imagination.
This strategic launch, aligned with a globally significant tech event, reinforces Mokha 1450’s pivotal role in promoting specialty coffee culture in Dubai. It also highlights the brand’s ongoing commitment to innovation and emerging technologies—especially artificial intelligence—in advancing the coffee industry.
Mokha 1450 is among the first specialty coffee brands to integrate AI into its operations. As the official sponsor of the UAE AeroPress Championship since its inception, Mokha 1450 made AI the central theme of the 2023 edition of the competition, held at Dubai Multi Commodities Centre in October 2023.
During Artificial Intelligence Week, attendees and office workers at Emirates Towers experienced a unique, once-in-a-lifetime coffee moment. The Mokha 1450 Specialty Coffee Priorists team crafted coffee using a bespoke AeroPress device inspired by the Museum of the Future’s architecture—featuring a recipe 100% created by AI using the prompt: “Create an AeroPress World Championship Competition-winning recipe.”
This latest expansion is part of Mokha 1450’s strategy to deliver exceptional coffee experiences in iconic locations, catering to a clientele that includes innovators, entrepreneurs, and coffee connoisseurs. The new showroom embraces a modern, minimalist design that reflects the brand’s identity, while offering diverse brewing methods, innovative beverages like the globally renowned Smoke and Diamonds Zero Proof Cocktail, and curated experiences such as Coffee & Canapés Discourse, Coffee & Chocolate Discourse, and Zero Proof Cocktail Masterclasses, with additional customized options available upon request.
The name “Coffee Priorists” honors the brand’s discerning clientele, defined as “experts or enthusiasts who seek coffee experiences that are exceptional, authentic, and intrinsically valuable”—a definition that perfectly encapsulates the Mokha 1450 philosophy.
Rooted in the belief that it is “The Heart of Coffee,” Mokha 1450 offers a curated selection of the finest beans sourced from Ethiopia, Yemen, Colombia, and Jamaica. Its luxury offerings include the exclusive Jamaica Blue Mountain and Yemeni Sabri coffees, alongside elegant gift boxes designed for true Coffee Priorists.
Founded in 2013, Mokha 1450 was the first brand to introduce the “boutique specialty coffee” concept to Dubai. Since then, it has played a vital role in positioning the UAE as a world-leading destination for rare coffee varieties and exceptional sensory experiences.
