Meet Victoria Arduino at World of Coffee Dubai 2025

From February 10 to 12, Victoria Arduino will be at World of Coffee Dubai 2025, the Middle East’s premier coffee trade show. As a leading Italian brand in professional espresso machines, Victoria Arduino will showcase its latest innovations at Hall Z6, Stand G5, featuring cutting-edge coffee technology and immersive tasting experiences.

Discover the Latest from Victoria Arduino at WOC Dubai

Victoria Arduino is set to play a key role at WOC Dubai, sponsoring the Barista Competition with its Eagle One espresso machine and Mythos grinder, the official grinder of the World Barista Championship. Visitors will have the chance to explore:

• Black Eagle Maverick: A high-end espresso machine offering precision control over temperature, infusion, and steam for unparalleled coffee quality.
• Eagle Tempo: A professional-grade machine designed for high production capacity while promoting energy efficiency and sustainability.
• PureBrew+: A revolutionary single brewer capable of automatically preparing PureBrew Coffee, delivering a unique filter coffee experience with an enhanced flavor profile.
• E1 Prima PRO: A compact, single-group espresso machine integrating Victoria Arduino’s most advanced technologies (T3 Genius, PBtech, and V.I.S) in a sleek design.

Exclusive Tasting & Workshops

At Stand Z6-G5, visitors will engage in specialty coffee tastings and experience how Eagle Tempo and PureBrew+ can expand a café’s menu offerings. Various international roasters will collaborate with Victoria Arduino to highlight their coffees through expertly crafted beverages.

Additionally, Victoria Arduino will host a series of expert-led workshops, including:

• “E1 Prima PRO: Extracting from Fresh Coffee Beans” – A session by Antonio Orria (Coffee Beverage Community of Simonelli Group Middle East), diving into the nuances of fresh coffee extraction.
• “Everyday Hospitality” – A lecture by Andrew Tolley (Coffee Knowledge Hub and Special Projects), focusing on enhancing customer experience in coffee service.

Join the Victoria Arduino Exclusive Party

An invitation-only event, the Victoria Arduino Exclusive Party will take place on February 10th from 7 PM to 9 PM at the Victoria Arduino Experience Lab, 139 Umm Suqeim St., Dubai, UAE. This gathering will bring together industry leaders, coffee professionals, and enthusiasts for an evening of networking and exceptional coffee experiences.