Brazil’s Expocacer Launches First Blockchain-Powered Coffee Auction
Dubai – Qahwa World
The major Brazilian coffee cooperative Expocacer is taking a significant digital step by preparing to host its inaugural online auction on the new Coffee Chain trading platform. This event will offer roasters and importers worldwide access to highly traceable specialty coffee lots.
Auction Details and Focus
Scheduled for December 11-12, the online-only auction, branded “Essências by Expocacer,” will feature select lots from the cooperative’s Essências program. This initiative is designed to assist small and medium-sized members in developing and marketing higher-value specialty coffee.
The auction is open for registration to any entity or individual within the global القهوة industry, targeting roasters and importers internationally.
While official lot details and opening bids are pending release, promotional materials for Coffee Chain indicate a strong emphasis on high-scoring microlots sourced from the Cerrado Mineiro region. These lots are expected to come with extensive farm-level documentation and complete traceability.
The Coffee Chain Platform
This auction marks a key milestone in the deployment of Coffee Chain, a digital trading solution co-developed by Expocacer and the Brazilian technology firm AIDDA, which specializes in providing blockchain-based solutions for the agricultural sector.
The cooperative describes the custom-built system as a comprehensive tracker for production, inventory, and sales data, with every transaction and event securely logged on the blockchain. The platform also integrates certifications, verifies designation of origin, and provides tools to streamline contract negotiation and management for its users.
Initially unveiled at the 2025 Specialty Coffee Expo in Houston, the platform was presented as a transparent, direct e-commerce channel for trade. Expocacer currently backs the platform with logistics hubs established in the United States and the UK, enabling service to over 40 export markets globally.
Sandra Moraes, Expocacer’s Specialty Coffee Manager, emphasized the platform’s strategic importance, noting, “The significance and high competitiveness of the U.S. market motivated us to further advance the development of the Coffee Chain platform.” She added that the platform has demonstrated “consistent growth in its user base and sales volume, establishing itself as a valuable client solution.”
The cooperative is capitalizing on a successful year, having reported in November that it anticipates closing 2025 with approximately $545 million in revenue, a surge of about 58% compared to 2024. Foreign sales now account for more than half of its total revenue.
