Double success for JDE Peet’s: sustainability leadership in Europe and a strategic acquisition in Brazil
JDE Peet’s (EURONEXT: JDEP) celebrates a momentous start to the year by achieving recognition as a sustainability leader and successfully completing the acquisition of Maratá’s Coffee & Tea Business in Brazil.
Sustainability Leadership Recognized by Dow Jones Sustainability Europe Index: JDE Peet’s has been distinguished as a leader in sustainability, securing its place on the prestigious 2023 Dow Jones Sustainability Europe Index. The company stands out as the only coffee representative among the four European food companies acknowledged on the list. This recognition reflects JDE Peet’s commitment to a sustainable future through its Common Grounds Programme, emphasizing Responsible Sourcing, Minimizing Footprint, and Connecting People. CEO Fabien Simon expressed pride in the company’s progress, emphasizing sustained efforts towards 100% responsibly sourced coffee by 2025 and achieving net-zero carbon emissions by 2050. The Dow Jones Index specifically highlighted JDE Peet’s exceptional commitment to sustainability across various categories, including Emissions, Resource Efficiency & Circularity, Waste Management, Human Capital Development, Talent Attraction & Retention, and Cybersecurity & System Availability.
Strategic Acquisition of Maratá’s Coffee & Tea Business in Brazil: In a parallel development, JDE Peet’s has successfully concluded the acquisition of Maratá’s Coffee & Tea Business from JAV Group, as initially announced on 24 July 2023. This strategic move bolsters JDE Peet’s position in the Brazilian market, with Maratá’s business, renowned for brands like Café Maratá and Chá Maratá, predominantly operating in the northern region of Brazil. The acquisition complements JDE Peet’s existing portfolio, concentrated in the southern regions, and enhances the company’s national coverage. The deal is expected to yield long-term value through revenue and cost synergies, providing a platform for continued growth in one of the world’s largest coffee markets.
CEO Fabien Simon expressed excitement about the acquisition, highlighting the complementary nature of Maratá’s portfolio and geographical presence. This strategic move allows JDE Peet’s to serve a wider range of consumers across different price points and product offerings, solidifying its presence in Brazil.
The dual achievements underscore JDE Peet’s commitment to sustainability and strategic growth, positioning the company for a robust and responsible future in the global coffee and tea market.
It is noteworthy that JDE Peet had launched its first branches in the Middle East in the city of Dubai, specifically in the Dubai Mall, and it now owns a number of branches in Dubai and the Emirates.
