Kazakhstan’s Coffee Preferences: What They Drink and How Much They Pay
The cafe and restaurant automation company Poster conducted a study to determine which coffee beverages are most popular in Kazakhstan.
Top 7 Most Popular Coffee Beverages
In 2024, latte became the most popular coffee beverage in Kazakh establishments. For every cup of espresso sold, there were 68 cups of latte and 66 cups of cappuccino. Americano ranked third. Interestingly, in 2023, cappuccino held the top position, but latte has now overtaken it.
Espresso Index: Growth in Sales and Prices
Over the past year, the cost of a cup of espresso in Kazakhstan increased by 16%, while its consumption grew by 10%. In 2024, the average price of espresso was 800 tenge, which is 110 tenge more than in 2023, when it was 690 tenge.
How Much Do the Most Popular Coffee Drinks Cost?
The price of a latte increased by 13.3% over the year, with its average price in 2024 reaching 1,190 tenge. Other drinks also saw price hikes: Americano by 11.3%, flat white by 8.9%, mocha by 7.2%, cappuccino by 5%, and espresso saw the highest increase at 15.9%.
Top 3 Alternative Coffee Brewing Methods
The most popular alternative coffee brewing method in Kazakhstan in 2024 was pour-over. The average price for this manual brewing method reached 1,900 tenge. In comparison, it was 1,500 tenge in 2023.
Aeropress ranked second in popularity. However, in 2024, it was sold half as much as pour-over in coffee shops. The average price for an Aeropress coffee in 2024 was also 1,900 tenge. Over the year, coffee brewed using pour-over or Aeropress increased in price by nearly 30%.
Chemex ranked third, with an average price of 2,000 tenge.
“Coffee consumption in Kazakhstan is growing actively. Coffee is becoming not just a beverage but a part of culture and daily life, especially among the youth. Milk-based drinks like cappuccino and latte remain a priority. However, Kazakhstanis are rediscovering classic coffee options as well,” says Poster CEO and co-owner Rodion Eroshek.
How and Why the Study Was Conducted
The study is based on aggregated, non-personalized sales data from a sample of 150 establishments across the country that operated continuously from 2023 to 2024.
“Alternative” brewing methods refer to manual coffee preparation techniques, such as Chemex, Aeropress, pour-over, siphon, V60, and others.
The goal of the study is to provide a general understanding of the market situation and help business owners make more informed management decisions.
