Komerz Inks Exclusive Deal to Distribute Beanies and Coffeeway Brands in UK Coffee Market
In a significant move signaling its entry into the global coffee sector, Komerz Ltd has signed an exclusive UK distribution agreement with Cafetex Group, the international coffee company behind the popular brands Beanies and Coffeeway. The strategic partnership marks Komerz’s official debut in the coffee industry and is expected to reshape the flavoured coffee segment in the United Kingdom.
Under the new agreement, Komerz will act as the sole distributor of Beanies and Coffeeway products across the UK. The collaboration is projected to generate £5 million in revenue within its first year, with expectations to exceed £20 million by 2029. The move aligns with Komerz’s broader strategy to integrate high-growth consumer brands into its AI-powered commerce platform, Komerz OS.
“This partnership is a major milestone for Komerz as we enter the coffee space with a trusted and innovative partner like Cafetex Group,” said Ramesh Krishnamurthy, CEO of Komerz Ltd.
The Cafetex portfolio includes a wide range of coffee offerings, from instant and ground coffee to pods and ready-to-drink (RTD) beverages. The Beanies brand, in particular, has gained international recognition for its flavoured coffee products—a category experiencing growing demand in the UK market.
Ioannis Benopoulos, CEO of Cafetex Group, emphasized the strategic value of the partnership:
“We’ve long looked for a partner who could bring our brands to scale in the UK while maintaining our commitment to quality, innovation, and customer engagement. Komerz offers the reach and intelligence we need, especially with its focus on integrated growth across physical and digital retail.”
Through Komerz OS, which utilizes AI and machine learning, Komerz enables brands to make real-time data-driven decisions while managing sales, logistics, marketing, and customer development in a unified interface. The platform’s omnichannel capabilities are expected to accelerate market penetration for Cafetex’s brands and help Beanies strengthen its leadership in the flavoured coffee category.
This deal also enhances Komerz’s growing brand portfolio, which already includes major names such as Unilever International. The company is positioning itself as one of the fastest-growing global distributors of consumer goods, powered by intelligent technology and agile supply chain systems.
About Komerz Ltd
Komerz Ltd is a global commerce and distribution platform leveraging its proprietary AI/ML-powered Komerz OS to enable scalable, omnichannel expansion for consumer brands. The company focuses on delivering end-to-end growth solutions across marketing, logistics, sales, and retail strategy.
About Cafetex Group
Headquartered in Greece, Cafetex Group is an international coffee company and the parent of the Beanies and Coffeeway brands. Known for its leadership in the flavoured coffee segment, Cafetex operates across more than 30 countries and offers a wide portfolio spanning instant, pods, ground, and RTD coffee.
