Mexican Coffee to Make History in Dubai 2026
Coatepec, Veracruz – Qahwa World
Mexican coffee is set to leave a historic mark at one of the Middle East’s premier coffee events. Casa Tostadora Briones has announced its participation in the upcoming exhibition from January 18 to 20, 2026, at the Dubai World Trade Centre, representing all coffee-producing regions of Mexico in a first-of-its-kind national initiative.
“This is an unprecedented moment,” said José Manuel Hernández García, CEO of Casa Tostadora Briones. “For the first time, all producing states, institutions, and growers are moving forward together. In Dubai, we will present not only our coffee but the story of every hand and every mountain that shapes our harvests.”
The initiative brings together multiple official and civil partners, including: Veracruz Secretariat of Economic Development
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Chiapas Ministry of Economy and Labor and the Coffee Institute of Chiapas
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Guerrero Secretariat of Economic Development
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Mexican Ministry of Tourism
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Asociación Civil Ayuda Productores Veracruzanos
In addition to promoting Mexican coffee internationally, the project highlights the cultural, natural, and touristic richness of Mexico’s coffee-growing regions and aims to encourage origin-based tourism, showcasing the deep connections between coffee, history, and local communities.
Casa Tostadora Briones has also pioneered new export routes from Mexico to the Middle East, ensuring that every batch maintains its origin identity and high-quality standards.
The company is inviting coffee producers, cooperatives, and associations from across Mexico to join this historic national representation.
The Dubai exhibition will take place January 18–20, 2026, at the Dubai World Trade Centre, Main Halls, bringing together leading figures in the global coffee industry.
