Peet’s Coffee Takes Flight with New Airline Partnership
Dubai, August 4, 2025 – (Qahwa World) – In a move that brings specialty coffee to new heights, Peet’s Coffee has entered into a strategic collaboration with a major U.S. airline, ensuring its signature brew will now be served on all flights operated by Southwest Airlines.
This development marks the first time Peet’s has partnered with a national carrier of this scale. With Southwest’s fleet of over 800 aircraft connecting more than 100 destinations across the U.S., Puerto Rico, Mexico, and the Caribbean, the partnership significantly expands Peet’s in-flight presence.
Peet’s Coffee President and CEO, Eric Lauterbach, expressed enthusiasm about the collaboration, highlighting its potential to create meaningful moments for travelers. “This partnership isn’t just about scale—it’s about sharing the Peet’s experience with millions of people at 30,000 feet.”
The partnership extends beyond the cabin. Peet’s coffee is already available in 25 airports frequented by Southwest passengers, including major hubs like Denver, Houston, and Phoenix.
For Southwest Airlines, the move aligns with ongoing efforts to elevate the in-flight experience. Tony Roach, Executive Vice President of Customer & Brand, emphasized that thoughtful touches like quality coffee contribute to passenger comfort and satisfaction. “We’re committed to enhancing every stage of the journey, and a well-crafted cup of coffee is a key part of that promise.”
Starting August 13, passengers will be able to enjoy the “Off the Grid” blend on board—a medium roast featuring carefully sourced beans from Colombia and El Salvador.
This partnership symbolizes a growing trend in the airline industry to bring artisanal food and beverage offerings to travelers seeking more personalized experiences in the skies.
