Saudi Coffee Company celebrates the launch of its first Model Farm in Jazan, pushing forth sustainable agricultural practices

Saudi Coffee Company celebrates the launch of its first Model Farm in Jazan, pushing forth sustainable agricultural practices

Saudi Coffee Company, a wholly owned subsidiary of the Kingdom’s Public Investment Fund established to transform Saudi Arabia’s coffee industry, today announced the setting up of a model coffee farm across one million square meters of farmland in Jazan, home to the world-famous Coffea Arabica.

Through the one-million square meter farm, Saudi Coffee Company aims to grow five million coffee trees by 2030. The farm will establish global standard operating procedures, elevating the quality of Coffea Arabica, Saudi Arabia’s signature coffee type. The farm will also provide a template for the optimum use of water in the region, especially when levels are down during the dry season.

The launch of the model farm is a cornerstone of Saudi Coffee Company’s plans to boost the coffee production capacity from 300 to 2,500 tons annually in 2023 by implementing the highest standards of global best practices to empower the national industry’s growth, create new jobs, and promote Saudi Arabia’s capabilities to export the high-quality coffee beans to the global markets. Over the next ten years, the Saudi Coffee Company intends to invest nearly SAR 1.2 billion in to meet this goal.

The CEO of Saudi Coffee Company Khalid AbuTheeb commented, saying: “We have a strong legacy of coffee cultivation here in Jazan, having produced the famed Coffea Arabica for generations for the domestic market. The time has come for us to broaden our horizons and I hope that the model farm will serve as a benchmark for the coffee community in the southern region, Saudi Arabia, and beyond.”

AbuTheeb further elaborated, “when Saudi Coffee Company was set up in 2021, our primary goal was to ensure that the national coffee industry is enabled along its entire value chain, from bean to cup. The model farm is the first step towards the realisation of that vision, helping us lay the foundations for a world-class coffee industry in Saudi Arabia, making Coffea Arabica from Saudi Arabia a major player in the global marketplace.”

The model coffee farm will also be a platform for the region’s coffee producers to upskill their talent, understand the newest sustainable farming practices, and navigate the latest technologies across the planting and harvesting. The farm will create new opportunities for Jazan’s coffee plantation owners and farmers, providing exposure and access to international coffee experts. Furthermore, the farm will promote knowledge sharing on growing and grading methods to help farmers select better quality seeds, refine their farming methods, manage their resources more efficiently, and pilot new techniques to increase quality yield.

The farm will also support sustainable farming practices with Saudi Coffee Company and add an 1,835-square-metre nursery that is projected to boost the seedlings’ yield in Jazan and the wider region.
AbuTheeb concluded saying, “we hope this model farm will inspire our community to adopt global best practices, ground-breaking farming techniques, and a sustainable approach to elevate our product and benefit from global reach.”

 

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When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. 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Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. 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Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:]
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