Victoria Arduino Unveils Innovations and Hosts Coffee Champions at World of Coffee Geneva 2025

From June 26 to 28, Italian espresso machine pioneer Victoria Arduino will take center stage at World of Coffee Geneva 2025, Europe’s premier specialty coffee trade show. The brand invites coffee professionals and enthusiasts to Stand #1739 for a first look at exclusive new products, immersive experiences, and appearances by world-renowned coffee champions.

Innovation and Sustainability in Focus

Victoria Arduino, celebrated for its high-performance equipment and iconic Italian design, is set to reveal two major innovations tailored for the specialty coffee sector. These cutting-edge solutions aim to elevate both extraction quality and the customer experience, with sustainability and aesthetics at their core.

A key highlight will be the debut of the Eagle One Special Edition, a unique espresso machine featuring sustainable fabric elements and a reimagined design. At the Eagle One station, visitors will experience not only exceptional espresso but also the brand’s PureBrew Coffee innovation. This is enabled by the integrated PureBrew+ single brewer and specialty beans sourced from top-tier international roasters.

Meet the Champions

The Victoria Arduino booth will also be a meeting point for global coffee talent. Visitors will have the opportunity to meet Mikael Jasin, the 2024 World Barista Champion, and Michael Portanniers, the 2025 World Coffee Roasting Champion. In addition, partner roasters will be on hand to brew and share their finest selections throughout the event.

The Listening Booth: A Quiet Revolution in Coffee Culture

Breaking away from the typical exhibition hustle, Victoria Arduino introduces The Listening Booth, a calm and intimate sensory space designed in collaboration with Coffee Foundation — an organisation that supports mental well-being through the culture of coffee and community.

Hosted every afternoon at Stand #1739, this experience invites visitors to slow down and reconnect with coffee through mindful moments. Enjoy espresso and cold brew cocktails in a tranquil setting enhanced by curated ambient music and a live vinyl DJ set. It’s an invitation to embrace coffee with presence and intentionality.

Also on Display at Stand #1739

• Eagle Tempo – A high-productivity espresso machine that blends performance with timeless design.

• E1 Prima PRO – A compact, single-group machine offering professional-grade results with customizable style.

• Mythos Grinder Range – Including the Mythos MY75, the official grinder of the World Barista Championship, known for consistency and precision.

Connect with Victoria Arduino

To stay updated on product launches, champion appearances, and behind-the-scenes moments from Geneva, follow @victoriaarduinoofficial on Instagram.