World of Coffee Dubai 2024 Continues to Shine on Its Second Day
Dubai, January 22, 2024 (QW): Amidst a substantial audience, the World of Coffee Dubai 2024 exhibition continues to dazzle with innovative events across various company booths and participating cafes. The exhibition, hosting a multitude of events, activities, and workshops, has captured the attention of coffee enthusiasts, industry professionals, and trade enthusiasts alike.
Competitions in coffee preparation persisted, alongside presentations by participating companies and brands in the “Roasters Village” and “Brew Bar” sections. The “Cupping Room” booth offered an opportunity to explore a diverse range of coffee varieties.
Organized by “DXB Life,” an arm specializing in comprehensive event management services at the Dubai World Trade Centre in collaboration with the “Specialty Coffee Association” (SCA), the World of Coffee event featured lectures by various experts.
Yannis Apostolopoulos, CEO of the Specialty Coffee Association (SCA), expressed admiration for the significant growth of the World of Coffee Dubai exhibition in its current edition compared to previous ones. He emphasized that the Dubai and UAE markets are dynamic, witnessing substantial growth in specialty coffee consumption, marking the highest growth rate globally.
Matia Miato, Head of Export at “Mizer Luigi Spa,” noted that the World of Coffee exhibition provided an opportunity to showcase products to a wide audience of coffee lovers and preparation experts from around the world.
Junior Romero, Content Manager at “Flava Coffee,” affirmed their commitment to participation for expanding access to new markets, strengthening relationships with other coffee companies, and highlighting their dedication to coffee farmers and all stakeholders in the industry by delivering high-quality products.
The “World of Coffee Dubai 2024” hosts over 1,650 international, regional, and local companies and brands, showcasing their products and services related to the industry. This includes green and roasted coffee beans, diverse beverage preparation equipment, roasting services, flavor additives, and packaging. The participant list encompasses 60 companies and brands based in the United Arab Emirates.
The exhibition spans three days and includes various events such as the “UAE National Barista Championship,” the “National Latte Art Championship,” and the competitions for “Coffee Design Awards” and “Best New Product.”