Dubai, January 19, 2024 (QW): The Second Cup Coffee Company Inc. (“Second Cup”), A global leading specialty coffee retailer, is thrilled to announce its extraordinary growth and expansion in Egypt. With a strong commitment to delivering exceptional coffee experiences, The Second Cup has successfully established itself as a beloved brand in the Egyptian coffee market.

Over the past year, Second Cup has experienced unprecedented success in Egypt, with a significant increase in customer demand and an expanding customer base. This remarkable growth can be attributed to Second Cup’s dedication to providing high-quality coffee, innovative menu offerings, and a warm and inviting café atmosphere.

Second Cup’s expansion throughout Egypt has been strategically planned to bring the brand’s exceptional coffee and outstanding service to coffee & tea lovers in various cities and neighborhoods. The company has opened multiple locations in key areas, including Cairo, New Cairo, Giza, and Tanta, with plans for further expansion in the very near future.

“We are absolutely thrilled with the remarkable growth and success we have achieved in Egypt,” said Jim Ragas, CEO of The Second Cup Coffee Company Inc. “Our expansion in this vibrant market is a testament to the strong appeal of our brand, the quality of our coffee, and the dedication of our team led by our Master Franchise (Maximum Stores) CEO Yahya Ghamdan and their COO Hany Said. We are excited to continue serving our valued customers in Egypt and introducing more coffee lovers to The Second Cup experience.”

Second Cup is renowned for its commitment to sourcing the finest arabica coffee beans from around the world and organic teas, ensuring exceptional quality and taste in every cup. With a wide range of premium coffees, teas, specialty beverages, and delectable baked goods, Second Cup offers a diverse menu that caters to the unique preferences of café enthusiasts.

In addition to its exceptional coffee offerings, Second Cup is deeply committed to corporate social responsibility and sustainability. The company actively supports local communities and initiatives, while also prioritizing environmental stewardship through sustainable sourcing practices and eco-friendly packaging.

Second Cup’s growth in Egypt is a testament to the brand’s ability to captivate coffee lovers with its unparalleled coffee expertise, warm ambiance, and commitment to excellence. As the company continues to expand its presence in Egypt, it remains steadfast in its mission to deliver extraordinary coffee café experiences that create lasting memories for its valued customers.

About The Second Cup Coffee Company Inc.
Founded in 1975, The Second Cup Coffee Company Inc. originated in Canada and has cafes in 22 countries and is a leading specialty café chain, offering premium arabica coffee, organic teas specialty beverages, all-natural frozen yogurt, and delicious baked goods. With a commitment to quality, sustainability, and exceptional customer service, The Second Cup has become a beloved destination around the world.

Egypt

Second Cup Celebrates Remarkable Growth in Egypt and Significant Regional Expansion