Coffee enthusiasts across the UAE and the Middle East are eagerly anticipating the upcoming launch of Strada X, the latest innovation in coffee-making machines, designed and created by thirty of the finest baristas from La Marzocco.

In a groundbreaking showcase held yesterday at the headquarters of the Espresso Service Company in Sharjah, representatives from La Marzocco provided an in-depth introduction to the Strada X, set to debut in the market during the second quarter of 2024. The event, attended by a select group of coffee industry experts, featured an extensive two-hour session highlighting the machine’s exceptional features and advantages.

Strada X: Redefining Coffee-Making Excellence

The Strada X stands out as the epitome of user-friendly coffee machines, featuring predictive mass-based profiling integrated with drip tray scales, direct portafilters, and stand-alone mass pumps.

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Key Features:

Comprehensive Profiling

The integration of pressure profiles with a target weight, managed by La Marzocco’s predictive mass algorithm, ensures unparalleled shot-to-shot consistency, even with the most intricate pressure curves.
Intelligent saturation and comprehensive profiling combine to deliver unmatched accuracy and repeatability.

Intelligent Saturation

The new Intelligent Saturation feature automates the pre-infusion phase based on back pressure sensed in the group head, guaranteeing full saturation before the pump activates.
Consistent water paths through the coffee result in each shot behaving precisely as ordered by the barista, making Intelligent Saturation the backbone of the Strada.

Paddle-Based Profile Control

A redesigned paddle facilitates real-time pressure boost programming into the software, allowing baristas to monitor the performance of their customized profiles during manual shot pulling.

Direct Coffee Filters

Straight portafilters enhance speed, reduce pressure on baristas, and treat espresso pods more gently.
Automatic steam flow streamlines the workflow, ensuring cleaner group heads and offering a complete reimagining of the traditionally repetitive task of brewing espresso.

Independent Boilers and Pumps

Group head boilers enable simultaneous custom brewing temperatures, while a separate steam boiler provides on-demand steam pressure.

Independent pumps, including an external pump for stable pressure during intelligent saturation and group head-specific pumps for unique synchronized pressure profiles, contribute to the machine’s unparalleled performance.

La Marzocco’s Strada X promises to revolutionize the coffee industry with its innovative features, setting a new standard for excellence. As coffee aficionados eagerly await its market debut in 2024, the machine’s advanced technology and user-friendly design are poised to make a significant impact on the way espresso is brewed and enjoyed in the UAE and the broader Middle East region.

Strada X

Strada X Unveiled: next generation of Coffee Machines to Hit Markets in 2024