Singapore, 14 August 2025 (Qahwa World) – Singapore-based start-up Prefer, which develops coffee and cocoa products without using coffee beans, has announced its first international commercial partnerships alongside the close of a US$4.2 million funding round.
What is beanless coffee?
Beanless coffee is an alternative to conventional coffee that’s made without coffee beans. Instead, it uses upcycled food industry byproducts such as rice and soy, which are transformed through a proprietary fermentation and roasting process to replicate the taste, aroma, and functional qualities of traditional coffee. This approach aims to reduce environmental impact and production costs while maintaining a familiar coffee experience.
Strategic international partnerships
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Thailand: Prefer will collaborate with Ajinomoto Co., (Thailand) Ltd., the Thai subsidiary of Japan’s Ajinomoto Co., Ltd., one of the largest food and beverage companies in Japan. The partnership will focus on developing sustainable coffee drink innovations for the Thai market. Specific product details have not been disclosed, and launch timing will depend on manufacturing readiness and regulatory approvals.
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Australia and New Zealand: Prefer has licensed its proprietary fermentation technology to The Coffee Ferm, which will manufacture and distribute Prefer products locally in these markets.
Funding and production scale-up
The funding round was led by At One Ventures and Chancery Hill Capital, with participation from existing investor Forge Ventures, bringing Prefer’s total raised to US$6.2 million since its founding in 2022. The capital will be used to scale production capacity to 500 tonnes annually through third-party manufacturers across Asia-Pacific, and to expand cocoa production at its Singapore pilot facility before moving to larger-scale outsourced manufacturing.
New product launches
In addition to its ready-to-drink (RTD) beanless coffee latte already sold in the region, Prefer has launched soluble coffee and cocoa powders for sampling by major food and beverage companies across the Asia-Pacific region. These products are aimed at integration into other brands’ portfolios.
Lower cost and footprint
According to Prefer’s own life cycle analysis, its beanless coffee can have up to 85% lower greenhouse gas emissions and be around 50% more affordable compared to current Arabica market prices. (These figures are company claims; no independent verification has been provided.)
