Specialty Coffee Expo 2024 Introduces Exciting New Features for April Show

Dubai, April 5, 2024 (qw) – This year’s Specialty Coffee Expo is geared up to showcase its commitment to sustainability amidst mounting pressure on companies to embrace eco-friendly practices. Collaborating with industry leaders like Caravela Coffee, Pacific Foods Barista Series, and Barista Attitude, the expo is unveiling innovative strategies to offset its environmental footprint.

Carrie Gibson, Events Director at Specialty Coffee Association (SCA), announces, “We’re launching the ‘Sustainable Expo’ initiative, channeling financial aid to Latin American coffee farmers for planting native trees. This green endeavor aims to improve soil health, mitigate erosion, and sequester carbon.”

Through agroforestry systems, the expo plans to offset 1600 to 2000 metric tons of CO2 emissions by planting 6000 native trees, benefitting over 150 coffee farms across several countries. In addition to its ‘Sustainable Expo,’ scheduled for April 12-14 in Chicago, the expo is designed to cater to the global coffee community’s diverse needs.

Gibson emphasizes, “Our expo offers not just a vibrant atmosphere but also a platform for business growth and professional development. With features like the Roaster Village and the Best New Product competition, attendees can expect a unique experience tailored to their preferences.”

Introducing two new features, Green Coffee Connect and Retail Buyers Lounge, the expo aims to foster inclusive business relationships and provide a space for retail professionals to network and engage in meaningful discussions.

Furthermore, the expo offers extensive educational opportunities, including lectures and workshops, addressing critical industry topics. Gibson adds, “Education is paramount for success in this industry, and our workshops provide in-depth insights into specific subjects.”

With substantial growth anticipated, the expo remains committed to upholding SCA’s values and mission, ensuring a rewarding experience for every participant.

Gibson, reflecting on her role, expresses pride in contributing to the expo’s success and sustainability initiatives. She concludes, “Each year, seeing the expo come together is incredibly fulfilling. It’s a testament to the collaborative efforts of our dedicated team and the vibrant coffee community we serve.”