The curtains have closed on World of Coffee Geneva 2025, which concluded over the weekend with remarkable success, attracting nearly 20,000 participants from more than 140 countries to the Palexpo convention center. With vibrant participation from Europe, the United States, Brazil, Colombia, and beyond, the event reaffirmed its position as Europe’s leading specialty coffee trade show.
Over the course of three dynamic days, the event offered an inspiring platform for innovation, knowledge exchange, and connection, featuring more than 430 exhibitors who showcased cutting-edge technologies, sustainable solutions, and equipment shaping the future of specialty coffee.
Supported by major sponsors — BWT water+more (Host Sponsor), Barista Attitude (Platinum Sponsor), Nestlé Professional (Diamond Sponsor), and Alpro (Gold Sponsor) — the Exhibit Hall served as the energetic heart of the event, brimming with new products, networking, and interactive experiences.
Colombia: 2025 Portrait Country
This year’s Portrait Country honor was awarded to Colombia, recognized for its unwavering commitment to sustainability and its global reputation for high-quality coffee. Colombian exhibitors presented tastings, cultural insights, and innovations that spotlighted the country’s leadership in the global coffee community.
Key Highlights from World of Coffee Geneva 2025
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Four World Coffee Championships crowned new champions from around the world:
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World Latte Art Champion: Chen Zhuohao (China)
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World Coffee in Good Spirits Champion: Georgius Audrey Teja (Indonesia)
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World Cup Tasters Champion: Chatchalerm “Boss” (Thailand)
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Cezve/Ibrik Champion: Charles Boyenval (France)
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Best New Product & Coffee Design Awards recognized groundbreaking product innovation and creative brand storytelling.
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CEO Roundtable: Moderated by Dr. Krisztina Szalai (Swiss Coffee Trade Association) and Yannis Apostolopoulos (CEO of the SCA), the session gathered global industry leaders to discuss pressing challenges and future strategies.
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Cupping Rooms: Offered curated tastings from top origins including Peru, Kenya, and Brazil.
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Education Program: Featured over 20 free lectures and 25 hands-on workshops spanning roasting, sourcing, sustainability, business, and marketing.
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Roaster Villages: Provided a platform for micro-roasters to share distinctive coffees and foster meaningful connections.
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Sustainability Initiatives: Included a tree-planting campaign in Burundi, executed in collaboration with Sucafina and the Kahawatu Foundation, to offset event emissions.
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Green Coffee Connect: A specialized program for green coffee professionals, hosted by Barista Attitude, focusing on sourcing strategies and trade insights.
A Community Effort
A remarkable 276 volunteers were instrumental to the event’s success — with 61% from Europe, 17% from the United States, 14% from Asia, and 8% from South America. Their dedication and energy contributed to a warm and seamless experience for all attendees. The Specialty Coffee Association (SCA) extended its sincere gratitude to every volunteer.
Looking Ahead to Brussels 2026
As Geneva 2025 closes its doors, preparations are already underway for World of Coffee Brussels 2026, scheduled for June 25–27. Exhibitor registration is now open.
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For exhibitor inquiries: margareta@sca.coffee
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For sponsorship opportunities: sponsorships@sca.coffee
About the Specialty Coffee Association (SCA)
The Specialty Coffee Association is the world’s largest coffee trade association, committed to promoting excellence across the entire coffee value chain. By supporting research, education, events, and global standards, the SCA empowers a growing community to create a sustainable and thriving coffee industry. Learn more at sca.coffee or follow @specialtycoffeeassociation on social media.