Сара аль-Али: от страсти к кофе до предпринимательства… История вдохновения и совершенства

Сара аль-Али: от страсти к кофе до предпринимательства… История вдохновения и совершенства

В мире кофе, где кофейные зерна плетут свои ароматные истории с каждой чашкой, история Сары аль-Али выделяется как наполненная страстью и вдохновением. От первого теплого аромата кофе, наполняющего пространство, до запуска своего кафе, которое отражает ее глубокое видение и уникальную философию в мире специализированного кофе. Сара аль-Али была не просто бариста или предпринимателем, она была лидером исследовательского путешествия, которое проводит нас через различные миры кофе, воплощая в себе ее решимость и настойчивость в достижении своей мечты и предоставлении лучшего любителям кофе в Королевстве Саудовская Аравия. Мы приглашаем вас присоединиться к нам в этом теплом и вдохновляющем интервью, чтобы узнать детали путешествия Сары аль-Али в мире кофе.

1. Что вдохновило вас начать карьеру в кофейной индустрии?

Идея открытия кофейного проекта в 2013 году была искрой, которая привела меня к открытию мира кофе и его наук. Первым шагом в этом путешествии был учебный курс во Франции по навыкам бариста, который заставил меня задуматься о будущих возможностях в этой области в Саудовской Аравии. В то время я решила углубиться в эту область профессионально, пока не прошла несколько учебных курсов и не получила лицензию тренера в 2018 году.

2. Можете ли вы рассказать нам историю создания кафе «ЗАТ»?

Кафе «ЗАТ» начало свою работу в 2016 году как мобильное кафе, предоставляющее услуги в зданиях компаний, министерств и учреждений для сотрудников. (На арабском «ЗАТ» означает «я» или «сущность») Персонал был на 100% женский, которого я обучила и научила искусству приготовления кофе и необходимым навыкам для управления кафе. Спустя несколько лет идея стала более ясной, а рабочий процесс более стабильным, поэтому в 2019 году я решила искать партнеров для реализации основной идеи проекта, которой является открытие кафе, способного к расширению и распространению. Однако самым большим вызовом стала пандемия COVID-19, и проект был отложен до окончания пандемии. Действительно, первый филиал был открыт в 2022 году.

3. Какова основная философия вашего кафе, и как вы обеспечиваете его отличие на конкурентном кофейном рынке Эр-Рияда?

Настоящая философия, лежащая в основе названия «ЗАТ», касается самых глубоких чувств человека и уникального отпечатка, который есть у каждого человека. Сущность — это то, что отличает каждого человека от другого и находится в динамическом состоянии, что делает ее постоянно меняющейся и развивающейся при каждом взаимодействии с окружающей средой или другими. Я нашла сходство между «ЗАТ» и кофе; каждая чашка кофе имеет уникальный отпечаток, от использованных кофейных зерен до человека, наслаждающегося чашкой. Я хотела передать этот уникальный опыт в кафе «ЗАТ» от тщательно приготовленной чашки до исключительного обслуживания квалифицированными баристами.

4. Как вы видите рынок специализированного кофе в Саудовской Аравии и более широком регионе Ближнего Востока и Северной Африки?

Кофейный рынок расширяется и быстро растет, особенно благодаря усилиям нашего мудрого правительства по распространению кофейной культуры и обширным инициативам, таким как объявление 2022 года годом кофе и огромные инвестиции в саудовский кофе и разработку методов выращивания в Королевстве. Также во многих странах Персидского залива и Ближнего Востока мы видим интерес к распространению и укреплению кофейной культуры и ее истории через кофейные музеи, учебные центры и конкурсы.

5. Какие вызовы и возможности вы видите на рынке специализированного кофе здесь?

На мировом кофейном рынке и в цепочках поставок существует множество вызовов, которые влияют на местный рынок, помимо насыщения региона кафе и обжарочных. Однако все эти вызовы создают новые возможности, особенно с учетом интереса к центрам качества кофе в арабском мире и учебным центрам.

6. Что побудило вас стать лицензированным оценщиком кофе и судьей на кофейных конкурсах, и был ли этот путь легким?

В ходе своей карьеры и углубления в области кофе я обнаружила, что меня больше всего привлекают науки о кофе, касающиеся его качества, особенно сенсорные науки. Такие области, как оценка качества кофе и судейство, предоставляют мне обогащающие и увлекательные возможности и опыт, из которых я черпаю навыки и знания, необходимые для профессионального развития в этой области, которую я люблю. Был ли путь легким? Конечно, нет, особенно с учетом рабочих обязанностей и семейных обязанностей. Получение этих лицензий требует большого усилия, времени и денег, так как большинство из них недоступны на местном уровне и требуют долгих поездок и прохождения сложных экзаменов.

7. Какие основные навыки и знания вы подчеркиваете при обучении бариста в ваших учебных программах?

В наших учебных программах и курсах Ассоциации специализированного кофе мы предлагаем курсы по разным направлениям в рамках программы кофейных навыков, включая навыки бариста, навыки заваривания и сенсорные навыки. Каждый курс фокусируется на определенных навыках, таких как технические навыки приготовления кофе, профилактическое и периодическое обслуживание оборудования, химия воды и кофе, различные методы экстракции, расчет коэффициента экстракции, дегустационные тесты и оценка кофе, а также понимание этапов производства кофе и цепочек поставок.

8. Как судья на кофейных конкурсах, какие выдающиеся тенденции вы заметили, и как эти тенденции отражают более широкие изменения в кофейной индустрии?

Я заметила большее присутствие женщин на чемпионатах, как среди судей, так и среди участников, а также участие многих арабских стран, что вызывает оптимизм. Уровень бариста в целом повысился как в техническом плане, так и в плане знаний. Я также наблюдаю принятие множества научно обоснованных техник, демонстрацию новых сортов кофе на мировой сцене и большее понимание культурных различий во вкусах, с принятием новых тенденций в протоколах судейства и оценочных моделях.

9. Как вы видите будущее кофе с точки зрения инноваций и устойчивости?

Что отличает кофейную сферу, так это отсутствие ограничений для инноваций и творчества в ней. Мы ежедневно сталкиваемся с множеством вызовов, требующих инновационных решений для преодоления препятствий, таких как изменяющиеся климатические условия во многих странах-производителях кофе, проблемы с нехваткой рабочей силы и быстрый ритм жизни. Я вижу быстрое распространение таких продуктов, как капсулы и пакеты с растворимым кофе. Однако мы все еще отстаем в реализации систем и методов, обеспечивающих устойчивость в кофейной сфере в целом и решении проблем цепочек поставок в частности.

10. Какие советы вы даете молодым профессионалам, стремящимся оставить след в кофейной индустрии?

Будьте примером для других и источником вдохновения через ваше мастерство в работе и скромность в передаче знаний.

11. Какой ваш любимый кофе? Есть ли определенный вид кофе, который оставил неизгладимое впечатление на вас?

Я наслаждаюсь черным утренним кофе, в основном из стран Южной Америки, из-за его баланса между кислотностью и горечью и его мягкими вкусами. У меня также есть особое место в сердце для чашки кофе, приготовленной с помощью джезвы (ибрик), потому что это любимый кофе моей мамы и потому что я достигла своих первых успехов в кофейных конкурсах, используя этот инструмент.

12. Как вы балансируете между различными ролями и обязанностями в кофейной индустрии?

Достижение баланса почти невозможно между этими ролями из-за значительных обязанностей и рабочих нагрузок, связанных с каждой ролью. Однако благодаря моей отличной команде, которая доказывает свою компетентность каждый раз, когда я делегирую некоторые задачи и обязанности. Положительным аспектом является то, что различные роли, которые я выполняю, тесно связаны между собой и зависят друг от друга. Например, как оценщик, я ищу лучшие качественные продукты для своего проекта, как тренер, я направляю команду в операциях, и как практикующий специалист, моя оценка в судействе основывается на накопленном опыте и знаниях, и так далее.

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[:ar]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:en]

Privacy Policy for Qahwa World

At Qahwa World, accessible from https://qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Qahwa World and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Qahwa World. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:
  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Log Files

Qahwa World follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Qahwa World uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website.

Google DoubleClick DART Cookie

Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads

Our Advertising Partners

Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Qahwa World. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Qahwa World, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that Qahwa World has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

Qahwa World's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. Qahwa World does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:ru]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:]
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