Переосмысление вьетнамского кофе: глобальная миссия Кэтрин Фан

Переосмысление вьетнамского кофе: глобальная миссия Кэтрин Фан

Из зеленых холмов Центрального нагорья Вьетнама до бурлящей кофейной культуры Дубая путь Кэтрин Фан является свидетельством преобразующей силы страсти и целеустремленности. Корни Кэтрин лежат в стране, известной своим кофейным наследием, а её история объединяет воспоминания детства, культурную гордость и неустанную приверженность демонстрации уникального богатства вьетнамского кофе. Её преданность выходит за границы, привлекая внимание к Fine Robusta и другим специальным сортам вьетнамского кофе на мировой арене.

В этом увлекательном интервью Кэтрин делится своими переживаниями, идеями и видением будущего вьетнамского кофе. Её дух, питаемый наследием, и острый взгляд на инновации раскрывают, как чашка кофе может рассказать историю целой нации.

Присоединяйтесь к нам, чтобы погрузиться в вдохновляющую беседу с Кэтрин Фан — специалистом по кофе, культурным послом и защитником недооценённых вкусов Вьетнама. Расслабьтесь, насладитесь ароматом её слов и читайте это увлекательное интервью!

Кэтрин, ваше путешествие в мир specialty coffee началось, когда вам было всего пять лет в Центральном нагорье Вьетнама. Могли бы вы рассказать, как эти ранние впечатления сформировали вашу страсть к кофе?
Я родилась на севере Вьетнама, но моя семья переехала в Центральное нагорье, когда мне было пять лет. В то время регион был окружён лесами, холмами и обширными землями. Фрукты, которые мы знали лучше всего, были кофейные ягоды и кешью. Тогда кофе был для меня просто ещё одним фруктом; я не осознавала его потенциала как энергетического напитка или его ценности как товара. Мы ели кофейные ягоды и плоды кешью в качестве закуски, но никогда не пробовали кофе. В 1994 году кофе стоил 2 доллара за килограмм — высокая цена, которая привлекала людей в нагорье для его выращивания. Эти ранние годы заложили основы моей связи с кофе, даже если я тогда этого не понимала.

Вы описываете вьетнамскую кофейную культуру как «уникальную и разнообразную». Что, по вашему мнению, выделяет её на фоне других кофейных культур мира?
Вьетнамская кофейная культура выделяется уникальными природными условиями, разнообразием сортов и методов обработки, а также своими традициями приготовления. Базальтовая почва Вьетнама, благоприятный климат и оптимальная высота создают идеальные условия для выращивания высококачественного кофе. В стране культивируются разнообразные сорта, включая робусту, арабику и specialty coffee, такие как Fine Robusta. Ключевым элементом вьетнамской культуры является традиционный фильтр phin, который часто используется с сгущённым молоком для создания культового cà phê sữa đá (вьетнамский ледяной кофе). Также популярны вариации, такие как яичный кофе, которые подчёркивают креативность вьетнамской кофейной культуры.

Что вдохновило вас уйти из банковской сферы и полностью посвятить себя кофе? Было ли это сложным решением?
Для жителей Центрального нагорья кофе — это не просто культура, это источник жизни, памяти и наследия. С детства я наблюдала тяжёлый труд фермеров и их глубокую связь с кофе. Когда я переехала в Дубай, я осознала, что вьетнамский кофе, несмотря на статус второго по величине экспортёра кофе в мире, остаётся малоизвестным. Наш высококачественный Fine Robusta был практически незамечен. Это осознание стало поворотным моментом. Я почувствовала ответственность рассказать нашу историю, изменить восприятие вьетнамского кофе и поддержать фермеров на родине. Это было нелёгкое решение, но моя страсть к кофе и вера в его потенциал сделали его правильным.

Как ваш опыт в specialty coffee помог вам популяризировать вьетнамскую кофейную культуру на международном уровне?
Мой опыт позволил мне представить миру уникальные особенности вьетнамского кофе. От демонстрации фруктовых нот Fine Robusta до традиционных методов заваривания с помощью phin, я делюсь богатством нашей кофейной культуры. Участвуя в выставках, сотрудничествах и образовательных инициативах, я стремлюсь повысить узнаваемость вьетнамского кофе и его исключительное качество. Моя миссия — поддерживать фермеров и показывать, почему Вьетнам заслуживает значимого места на рынке specialty coffee.

Вьетнам является одним из крупнейших производителей кофе в мире. Могли бы вы рассказать о текущем состоянии кофейного сектора в стране, его сильных сторонах и вызовах?
Вьетнам известен как второй по величине производитель кофе в мире, в первую очередь благодаря своей робусте. В последние годы наблюдается значительный рост интереса к specialty coffee, чему способствуют молодые фермеры, внедряющие инновации и улучшая качество. Однако остаются вызовы, такие как нестабильные рыночные цены, высокая конкуренция и ограниченное признание specialty coffee на мировом уровне. Несмотря на это, энергия и креативность молодого поколения фермеров помогают Вьетнаму привлекать внимание к уникальным вкусам и высоким стандартам.

Как вы видите позиционирование вьетнамского кофе на мировом рынке specialty coffee по сравнению с такими крупными производителями, как Бразилия, Колумбия или Эфиопия?
Вьетнамский specialty coffee, особенно Fine Robusta, занимает нишу на мировом рынке. В отличие от Бразилии или Колумбии, которые известны арабикой, Fine Robusta выделяется своим уникальным фруктовым ароматом и сбалансированным вкусом. Лёгкость в сочетании с насыщенным телом создаёт уникальные ощущения, которые помогают Вьетнаму укрепить свои позиции на кофейной карте мира.

Кофе играет значительную роль в экономике и культуре Вьетнама. Как вы видите значение кофе для вьетнамцев как продукта и как традиции?
Кофе глубоко укоренился в жизни вьетнамцев. В экономическом плане он трансформирует жизни, обеспечивая устойчивые средства к существованию для фермеров и поддерживая образование. В культурном плане кофе — это традиция, которая укрепляет связи и создает сообщество. Фраза «Đi uống cà phê không» («Пойдём выпьем кофе») — это приглашение к общению и отражение его роли в нашей повседневной жизни.

Какие усилия предпринимаются для поддержки фермеров и продвижения устойчивого развития кофейного сектора во Вьетнаме?
Усилия включают обучение устойчивым методам ведения сельского хозяйства, инициативы по улучшению качества урожая, доступ к рынкам справедливой торговли и инвестиции в экологичные методы переработки, чтобы снизить воздействие на окружающую среду.

Как вы видите будущее вьетнамского кофе, особенно specialty coffee? Какие возможности и угрозы вы предвидите?
Будущее вьетнамского кофе многообещающее, особенно по мере роста признания Fine Robusta на мировом рынке. Возможности включают расширение на премиум-рынки и продвижение устойчивых практик. Однако такие вызовы, как изменения климата, колебания цен и конкуренция, требуют инноваций и устойчивости.

Что вдохновило вас на переезд в Дубай?
Динамичная деловая среда и международный рынок Дубая идеально соответствуют моей цели — продвигать вьетнамский кофе на глобальном уровне. Это предоставляет невероятные возможности для представления нашей продукции широкой аудитории.

Как вы оцениваете кофейный рынок Дубая? Что вы думаете о его развитии и уровне признания specialty coffee в регионе?
Кофейный рынок Дубая высокоразвитый, но конкурентный. Specialty coffee ценится здесь, но вьетнамский кофе пока остаётся малоизвестным — это прекрасная возможность представить что-то совершенно уникальное.

Как вы видите своё участие и вклад в кофейное сообщество Дубая?
Я активно участвую в ярмарках, предлагаю бизнес-решения для продавцов кофе, делюсь методами и рецептами заваривания. Продвигая Fine Robusta, я предлагаю сообществу новый взгляд на specialty coffee.

Есть ли потенциал для признания вьетнамского кофе в Дубае и на Ближнем Востоке?
Безусловно. Благодаря уникальному вкусовому профилю и богатой культуре вьетнамский кофе имеет огромный потенциал. Образование потребителей и активное участие на рынке помогут создать сильное присутствие в регионе.

Какой совет вы бы дали начинающим кофейным профессионалам, особенно из Вьетнама?
Сосредоточьтесь на качестве, принимайте инновации и делитесь своей культурой. Понимание мировых трендов и создание связей являются ключевыми. Страсть и умение рассказывать истории помогут вам выделиться и оказать длительное влияние.

Что бы вы хотели сказать любителям кофе по всему миру о вьетнамском кофе и его богатом наследии?
Вьетнамский кофе — это сочетание традиций и ярких вкусов. Это связь с нашим наследием и источник радости. Я приглашаю всех открыть для себя уникальную историю нашего кофе.

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[:ar]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:en]

Privacy Policy for Qahwa World

At Qahwa World, accessible from https://qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Qahwa World and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Qahwa World. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:
  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Log Files

Qahwa World follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Qahwa World uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website.

Google DoubleClick DART Cookie

Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads

Our Advertising Partners

Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Qahwa World. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Qahwa World, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that Qahwa World has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

Qahwa World's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. Qahwa World does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:ru]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:]
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