эксклюзивный- No Normal Coffee: Новый взгляд на кофе для любителей приключений

эксклюзивный- No Normal Coffee: Новый взгляд на кофе для любителей приключений

Идея No Normal Coffee родилась во время похода по Швейцарии и была воплощена в Швейцарии. Основатели Александр Хэберлин и Филипп Грайнахер создали революционный продукт: кофейную пасту в тюбиках. Совмещая инновации, устойчивость и швейцарскую точность, этот продукт предлагает простое, качественное и удобное решение для любителей приключений.

История создания No Normal Coffee

Идея родилась из вызовов, с которыми столкнулись Хэберлин и Грайнахер во время похода. Александр нес громоздкое оборудование для приготовления кофе, а Филипп использовал растворимый кофе, который не соответствовал его вкусовым ожиданиям. Вернувшись в Швейцарию, они переосмыслили свой кофейный опыт, вдохновившись швейцарской традицией упаковки продуктов в тюбики, и разработали уникальный продукт, сочетающий удобство и вкус.

Продукт: Кофе в тюбике

No Normal Coffee состоит из 100% арабики из Колумбии, сертифицированной Fairtrade, и представлен в виде концентрированной пасты. Для приготовления чашки требуется всего 5 граммов пасты, смешанных с 100 мл горячей воды. Каждый компактный тюбик рассчитан на 20 порций и может храниться до года без охлаждения, что делает его идеальным выбором для любителей приключений. Готовый напиток обладает насыщенным вкусом с нотками шоколада, карамели и орехов.

Эксклюзивное интервью с Александром Хэберлином

В этом эксклюзивном интервью с Александром Хэберлином, сооснователем и директором по маркетингу No Normal Coffee, мы отправляемся в увлекательное путешествие, чтобы узнать больше об этом инновационном продукте, который обещает переписать правила и бросить вызов традициям и ритуалам, связанным с нашим любимым напитком, адаптируя его к разнообразным вкусам.

Чем кофейная паста No Normal Coffee отличается от других портативных решений для приготовления кофе?
В отличие от других портативных решений для приготовления кофе, таких как AeroPress, Cafflano или Wacaco, No Normal Coffee использует концентрат кофе в виде пасты, поэтому нет необходимости молоть зерна или носить с собой оборудование. Одна чайная ложка пасты, залитая горячей водой или молоком, и кофе готов. Вам не понадобятся кофейные зерна или кофемолка, что делает No Normal Coffee очень простым вариантом для приготовления кофе в дороге. Благодаря алюминиевой тубе концентрат можно хранить без охлаждения и легко брать с собой в любые поездки.

Как вы обеспечиваете, чтобы вкус и качество кофейной пасты оставались неизменными по сравнению с традиционными методами заваривания?
«Мы уделяем большое внимание качеству нашего кофе и используем 100% арабику из Колумбии, сертифицированную Fairtrade. Наш кофейный концентрат производится в Швейцарии, где ведущие специалисты обеспечивают максимальное сохранение ценных вкусовых качеств кофе. Наша цель — не заменить вкус или ритуал традиционного приготовления кофе. Скорее, мы предлагаем альтернативу, которая создает новое понимание наслаждения кофе, особенно в условиях на открытом воздухе».

Планируете ли вы расширить ассортимент, добавив новые вкусы, сорта кофе или форматы?
«Да, мы планируем запустить больше вкусов, так как заметили, что есть спрос на создание персонализированных и индивидуальных вариаций кофе. Для большей гибкости мы рассматриваем варианты меньших форматов тюбиков. Мы постоянно учитываем отзывы наших клиентов, чтобы адаптировать продукт и наш ассортимент в соответствии с их потребностями».

Как экологичная и компактная упаковка соотносится с видением компании в области устойчивого развития?
«Сегодня устойчивое развитие является ключевым аспектом, который должна учитывать каждая компания, и кофейная индустрия не исключение. Для нас это также важная часть наших ценностей и решений. Выбор упаковки нашего кофейного концентрата в алюминиевые тубы имеет ряд явных преимуществ: алюминий обладает большим потенциалом для систематической переработки и легче перерабатывается, чем многие другие материалы. Кроме того, при приготовлении кофе не образуется отходов, что является еще одним шагом к экологичному потреблению.

В то же время алюминиевая туба обеспечивает долгий срок хранения нашего кофейного концентрата без необходимости дополнительного охлаждения. Мы постоянно работаем над тем, чтобы сделать наши производственные процессы более устойчивыми и принимать экологически осознанные решения. Для нас устойчивость — это не конечная цель, а путь, по которому мы постоянно движемся».

Какие отзывы вы получили от клиентов и как они повлияли на разработку продукта?
«Реакция на наш продукт была огромной — мы определенно стали горячей темой обсуждения в социальных сетях и прессе. Наша нестандартная упаковка, напоминающая тюбик зубной пасты или краски, привлекла не меньше внимания, чем тот факт, что наша кофейная паста съедобна.

Мнения разделились: кто-то обожает No Normal Coffee, а кто-то предпочитает другие альтернативы. Но мы видим, что наш продукт вызывает интерес и вовлеченность, а это то, что важно для молодой компании. Особенно нас радует растущее признание среди любителей активного отдыха, которые ценят практичность кофе в тюбике. Это вдохновляет нас на правильном пути и мотивирует продолжать развиваться в этом направлении».

Планируете ли вы расширить дистрибуцию No Normal Coffee за пределы аудитории любителей активного отдыха, например, на городские или офисные рынки?
«Наш продукт предназначен для использования на природе и может работать в самых экстремальных условиях. Однако это не значит, что он не может использоваться в городских или офисных условиях. Мы любим приводить аналогию с курткой Patagonia — она разработана для активного отдыха, но используется и любима в любых условиях».

Какие новые разработки или продукты вы планируете запустить?
«Мы работаем над несладкой версией нашего текущего темного обжаривания, и все признаки указывают на то, что это будет потрясающе!»

Каковы ваши долгосрочные цели в плане роста бренда и узнаваемости?
«Наша долгосрочная цель — установить прочное глобальное присутствие и стать брендом кофе для активного отдыха номер один. Мы уже имеем разнообразную международную клиентскую базу, но стремимся упростить доступность продукта в разных странах, решив логистические задачи. Мы также хотим быть признанными в Швейцарии и за ее пределами как высококачественный и универсальный выбор для любителей кофе. Постоянно укрепляя доверие, поддерживая качество и следуя нашим инновациям и ценностям, мы надеемся закрепиться на рынке и четко определить, что делает No Normal Coffee уникальным брендом».

Перезагрузка культуры кофе

No Normal Coffee — это не просто удобный продукт. Это смелое переосмысление культуры кофе, которое ставит во главу угла устойчивость и инновации. От искателей приключений, ищущих практичность, до истинных ценителей качества, бренд предлагает новый способ наслаждаться кофе — соответствующий требованиям современного динамичного образа жизни.

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[:ar]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:en]

Privacy Policy for Qahwa World

At Qahwa World, accessible from https://qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Qahwa World and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Qahwa World. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator.

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By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:
  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Log Files

Qahwa World follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Qahwa World uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website.

Google DoubleClick DART Cookie

Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads

Our Advertising Partners

Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Qahwa World. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Qahwa World, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that Qahwa World has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

Qahwa World's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. Qahwa World does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:ru]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:]
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