Amidst a distinguished gathering of elites, Victoria Arduino and Nuova Simonelli marked a significant occasion as they unveiled their dedicated Experience Lab in the Al Quoz area of Dubai yesterday evening.

The opening ceremony, distinguished in every aspect, drew an elite crowd from the coffee industry in the Emirates and worldwide. The event was led by Federico Ortel, the General Manager of Simonelli Middle East, and Antonio Urella, an expert in the coffee and beverage community, along with coffee enthusiasts, industry experts, and a curated audience who deeply appreciate the art of coffee.

View this post on Instagram

A post shared by عالم القهوة (@qahwaworld)

The inauguration of the Experience Lab coincided with the World of Coffe Dubai 2024 Exhibition, which commenced its proceedings yesterday at the Dubai World Trade Center. The exhibition serves as a hub for numerous interactions between coffee enthusiasts, professionals, and key players in the coffee industry from the region and around the globe.

Notably, Victoria Arduino is actively participating in theWorld of Coffe Dubai 2024 with an exceptional pavilion showcasing a variety of products and highlighting cutting-edge technologies in the coffee industry.

This presents a genuine opportunity that should not be overlooked. To delve into all the intricacies, all you need to do is visit the Victoria Arduino booth.

نوفا سيمونيلي

Victoria Arduino and Nuova Simonelli Inaugurate Experience Lab in Dubai Amidst Elite Gathering