سارة العلي: من شغف القهوة إلى ريادة الأعمال.. حكاية إلهام وتفوق

سارة العلي: من شغف القهوة إلى ريادة الأعمال.. حكاية إلهام وتفوق

في عالم القهوة، حيث تنسج حبوب البن حكاياتها العطرية مع كل فنجان، تبرز قصة سارة العلي كواحدة من تلك القصص التي تحمل بين طياتها عبق الشغف والإلهام. من أول رائحة قهوة دافئة تملأ المكان، إلى إطلاق مقهاها الذي بات مرآةً لرؤيتها العميقة وفلسفتها الفريدة في عالم القهوة المختصة. سارة العلي لم تكن مجرد باريستا أو رائدة أعمال، بل كانت قائدة رحلة استكشاف تأخذنا عبرها إلى عوالم القهوة المختلفة، وتجسد من خلالها إصرارها وعزيمتها في تحقيق حلمها وتقديم الأفضل لعشاق القهوة في المملكة العربية السعودية. ندعوكم لمرافقتنا في هذا الحوار الدافئ والمُلهم للتعرف على تفاصيل رحلة سارة العلي في عالم القهوة.

1. ما الذي ألهمك لبدء مسيرة مهنية في صناعة القهوة؟

كانت فكرة افتتاح مشروع في مجال القهوة عام 2013 هي الشرارة الأولى التي قادتني إلى اكتشاف عالم القهوة وعلومها. وكانت أول خطوة في هذا المشوار هي دورة تدريبية في فرنسا على مهارات الباريستا التي جعلتني أتساءل عن الفرص المستقبلية لهذا المجال في السعودية. حينها قررت أن أتعمق أكثر في المجال وبشكل احترافي حتى اجتزت عدة دورات تدريبية إلى أن حصلت على رخصة التدريب عام 2018.

2. هل يمكنك اطلاعنا على قصة تأسيس مقهى ذات؟

بدأ مقهى ذات عام 2016 كمقهى متنقل يقدم خدماته داخل مباني الشركات والوزارات والهيئات للموظفين، وكان طاقم العمل 100% نسائي قمت بتدريبهن وتعليمهن فنون القهوة والمهارات اللازمة لتشغيل المقهى. بعد عدة سنوات، أصبحت الفكرة أكثر وضوحًا وروتين العمل أكثر استقرارًا، فقررت في عام 2019 البحث عن شركاء لتحقيق فكرة المشروع الأساسية وهي افتتاح مقهى قابل للتوسع والانتشار بشكل أكبر. ولكن كان التحدي الأكبر خلال جائحة كورونا، وتم تأجيل المشروع إلى أن تنتهي الجائحة. بالفعل، تم افتتاح الفرع الأول عام 2022.

3. ما هي الفلسفة الأساسية وراء مقهى ذات وكيف تضمنين تميزه في سوق القهوة التنافسي في الرياض؟

الفلسفة الحقيقية وراء الاسم «ذات» هي أنها تلمس أعمق ما في الإنسان والبصمة التي ينفرد بها كل شخص. فالذات هي ما يميز كل شخص عن الآخر وهي في حالة ديناميكية تجعلها في تغير وتطور مستمر مع كل تفاعل سواء مع البيئة أو الآخرين. وجدت في «ذات» وجه شبه مع القهوة، فلكل كوب قهوة بصمة ينفرد بها من حبوب البن إلى الشخص الذي يستمتع بالشرب من الكوب. أردت أن أنقل هذه التجربة المميزة في مقهى ذات من كوب محضر بإتقان إلى خدمة استثنائية على أيدي باريستا مميزين.

4. كيف ترين مشهد القهوة المختصة في المملكة العربية السعودية والمنطقة الأوسع في الشرق الأوسط وشمال إفريقيا؟

مشهد القهوة في توسع ونمو سريع وتطور مستمر، خاصة مع الجهود المبذولة من حكومتنا الرشيدة لنشر ثقافة القهوة والمبادرات الواسعة مثل تسمية عام 2022 بعام القهوة والاستثمارات الضخمة في البن السعودي وتطوير أساليب الزراعة في المملكة. وكذلك في كثير من دول الخليج والشرق الأوسط نجد الاهتمام بنشر وتعزيز ثقافة القهوة وتاريخها عن طريق متاحف القهوة ومراكز التدريب والبطولات.

5. ما هي التحديات والفرص التي ترينها في سوق القهوة المختصة هنا؟

هناك الكثير من التحديات في سوق القهوة العالمي وسلاسل الإمداد التي تؤثر على السوق المحلي، بالإضافة إلى تشبع المنطقة بالمقاهي والمحامص. ولكن، كل هذه التحديات تخلق فرصًا جديدة، خاصة مع الاهتمام بمراكز جودة القهوة في العالم العربي ومراكز التعليم.

6. ما الذي دفعك لتصبحين مُقَيِّمة قهوة مرخصة وحكم في مسابقات القهوة وهل كان المشوار سهلاً؟

خلال مسيرتي وتعمقي في مجال القهوة، وجدت نفسي أميل أكثر لعلوم القهوة التي تعنى بجودتها، وخاصة العلوم الحسية. مجالات مثل تقييم جودة البن والتحكيم تزودني بفرص وتجارب مثيرة أكتسب من خلالها المهارات والمعرفة اللازمة لتطوري بشكل احترافي. بالطبع، المشوار لم يكن سهلاً، خاصة مع مسؤوليات العمل والمسؤوليات العائلية. الحصول على هذه الرخص يتطلب الكثير من الجهد والوقت والمال، ويتطلب مني السفر لساعات طويلة واجتياز اختبارات صعبة.

7. ما هي المهارات والمعارف الأساسية التي تركزين عليها عند تدريب الباريستا في برامج التدريب؟

في برامج التدريب ودورات جمعية القهوة المختصة، نقدم دورات في مسارات مختلفة تحت برنامج مهارات القهوة، منها مهارات الباريستا، مهارات الترشيح، والمهارات الحسية. كل دورة تركز على مهارات محددة مثل المهارات التقنية في تحضير القهوة، الصيانة الوقائية للأجهزة، كيمياء الماء والقهوة، طرق الاستخلاص، اختبارات التذوق وتقييم القهوة، والتعرف على مراحل إنتاج القهوة وسلاسل الإمداد.

8. كحكم في مسابقات القهوة، ما هي الاتجاهات البارزة التي لاحظتها، وكيف تعكس هذه الاتجاهات التطورات الأوسع في صناعة القهوة؟

لاحظت حضورًا أكبر للنساء في البطولات سواء على مستوى الحكام أو المتنافسين، ومشاركات أيضًا لكثير من الدول العربية مما يدعو للتفاؤل. ارتفع مستوى الباريستا بشكل عام سواء على الصعيد التقني أو المعرفي. كما ألاحظ تبني الكثير من التقنيات المبنية على بحوث علمية، واستعراض فصائل جديدة للقهوة على المسرح العالمي، واستيعاب أكثر للاختلافات بين الثقافات في الذائقة.

9. كيف ترين مستقبل القهوة من حيث الابتكار والاستدامة؟

مجال القهوة يتميز بأنه لا حدود للابتكار والإبداع فيه. نواجه يوميًا الكثير من التحديات التي تتطلب حلولًا مبتكرة، مثل الظروف المناخية المتقلبة في كثير من دول العالم المنتجة للبن، ومشكلات ندرة الأيدي العاملة، ونمط الحياة السريع. أرى انتشارًا سريعًا لمنتجات مثل الكبسولات وأظرف القهوة سريعة التحضير. ولكن، لازلنا مقصرين بشأن تطبيق أنظمة وأساليب تضمن الاستدامة في مجال القهوة بشكل عام.

10. ما هي النصائح التي تقدمينها للمحترفين الشباب الذين يسعون لترك بصمة في صناعة القهوة؟

كن قدوة لغيرك ومصدر إلهام بإحسانك في عملك وتواضعك في نقل المعلومة.

11. ما هي قهوتك المفضلة؟ هل هناك نوع معين من القهوة ترك انطباعًا دائمًا عليك؟

أستمتع بقهوة الصباح السوداء غالبًا من دول أمريكا الجنوبية بسبب اتزانها بين الحمضية والمرارة ونكهاتها اللطيفة. لدي مكانة خاصة لفنجان القهوة من أداة الركوة (الجزوة أو الكنكة) لأنها قهوة أمي المفضلة، ولأنني حققت أولى إنجازاتي في بطولات القهوة عن طريق هذه الأداة.

12. كيف توازنين بين مختلف الأدوار والمسؤوليات داخل صناعة القهوة؟

تحقيق التوازن يكاد يكون شبه مستحيل بين هذه الأدوار بسبب المسؤوليات الكبيرة وضغوطات العمل. ولكن، يعود الفضل بعد الله إلى فريق العمل المميز الذي يثبت جدارته في كل مرة أفوض له بعض المهام والمسؤوليات. الجانب الإيجابي هو أن الأدوار التي أقوم بها مرتبطة ببعضها البعض وتعتمد على بعضها. فكوني مقيمة، أبحث في مشروعي عن أجود الأنواع، وكوني مدربة، أوجه الفريق في التشغيل. تقييمي في التحكيم مبني على خبرة متراكمة وهكذا.

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[:ar]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:en]

Privacy Policy for Qahwa World

At Qahwa World, accessible from https://qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Qahwa World and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Qahwa World. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:
  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Log Files

Qahwa World follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Qahwa World uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website.

Google DoubleClick DART Cookie

Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads

Our Advertising Partners

Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Qahwa World. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Qahwa World, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that Qahwa World has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

Qahwa World's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. Qahwa World does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:ru]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:]
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