سوق القهوة في الشرق الأوسط.. نمو مزدهر رغم التحديات الإقليمية

سوق القهوة في الشرق الأوسط.. نمو مزدهر رغم التحديات الإقليمية

يواصل الشرق الأوسط ترسيخ مكانته كأحد المحركات الرئيسية لنمو صناعة القهوة العالمية. ووفقًا لتقرير “مشروع كافيه الشرق الأوسط 2025” الصادر عن منصة “وورلد كوفي بورتال”، شهد سوق المقاهي ذات العلامات التجارية في المنطقة نموًا بنسبة 11% خلال العام الماضي، ليصل عدد المنافذ إلى 11,163 منفذًا. وعلى الرغم من التوترات الجيوسياسية، تظل الثقافة الغنية للقهوة وإمكانات النمو الاقتصادي عوامل جذب رئيسية للاستثمارات الإقليمية والعالمية.

السعودية والإمارات تقودان التحول في السوق

تظل المملكة العربية السعودية مركز الثقل في صناعة القهوة بالشرق الأوسط، حيث تضم 5,130 منفذًا تمثل 46% من إجمالي السوق الإقليمية. ويشمل السوق السعودي أكثر من 120 علامة تجارية، من بينها علامات عالمية مثل ستاربكس ودانكن، بجانب علامات محلية بارزة مثل بارنز ومقهى كيان ومزاج مغربي. وتعكس هذه العلامات التزام السعودية بتحقيق رؤيتها 2030، التي تضع القهوة كجزء أساسي من التنمية الاقتصادية والثقافية للبلاد.

كما تبرز الإمارات كنقطة محورية للابتكار في مجال القهوة والضيافة، حيث يسهم المستهلكون في تعزيز الطلب على تجارب القهوة الفاخرة. ويكتسب قطاع القهوة المختصة أهمية كبيرة في كل من السعودية والإمارات، حيث أكد أكثر من 80% من قادة الصناعة على دوره الحيوي في تحقيق النجاح بالسوق.

الأسواق الناشئة تكتسب زخمًا

إلى جانب المراكز الراسخة، بدأت أسواق مثل المغرب والأردن تجذب اهتمام المستثمرين. وقد سجل المغرب أعلى معدل نمو في المنطقة بنسبة 19%، يليه السعودية بنسبة 16.5%، ومصر بنسبة 13.3%. ويعكس هذا التوسع الاهتمام المتزايد بالأسواق الأصغر من قبل المشغلين الباحثين عن فرص جديدة.

كما يلعب المشغلون المحليون دورًا رئيسيًا في تشكيل ملامح السوق. على سبيل المثال، توسعت علامات مثل باشا كافيه المستوحاة من التراث المغربي وكافيه كيتسونيه الفرنسية اليابانية إلى أسواق جديدة في المنطقة. في حين عززت علامات محلية مثل كوفي كالتشر في مصر ورو في السعودية مكانتها، مما جعلها ضمن العلامات التجارية الكبرى في السوق.

تحديات في ظل مشهد معقد

رغم النمو القوي، يواجه سوق القهوة في الشرق الأوسط وشمال إفريقيا تحديات كبيرة. فقد أدت الاضطرابات السياسية في اليمن والنزاع بين إسرائيل وغزة إلى تعطيل سلاسل الإمداد، لا سيما عبر البحر الأحمر، وهو ممر حيوي لشحنات القهوة عالميًا. وقد تسبب ذلك في تأخيرات وزيادة التكاليف التشغيلية. كما واجهت بعض العلامات التجارية الغربية ضغوطًا نتيجة مقاطعات المستهلكين بسبب مواقفها السياسية المزعومة.

ورغم هذه التحديات، أظهرت السوق مرونة كبيرة. فقد حققت 14 من أصل 20 سوقًا في التقرير نموًا في عدد المنافذ، وأفاد نحو 76% من قادة الصناعة بأن ظروف السوق الحالية إيجابية، مع تسجيل نمو في المبيعات خلال العام الماضي. ومع ذلك، شهدت كل من لبنان وتونس انخفاضًا في عدد المنافذ بنسبة 9.1% و19.3% على التوالي.

مستقبل سوق القهوة في الشرق الأوسط

تشير الثقافة العميقة للجذور التي تتمتع بها القهوة في المنطقة، إلى جانب تزايد الطلب على القهوة الفاخرة والمختصة، إلى مستقبل مشرق لهذا القطاع. ووفقًا للتقرير، من المتوقع أن يتجاوز عدد المقاهي ذات العلامات التجارية في المنطقة 12,160 منفذًا بحلول نوفمبر 2025، وأن ينمو ليصل إلى 16,460 منفذًا بحلول عام 2029 بمعدل نمو سنوي مركب يبلغ 8.1%.

وتتوقع الدراسة أن تقود السعودية هذا النمو من حيث عدد المنافذ، بينما سيشهد المغرب أسرع معدل نمو بنسبة 19.2%. ويأتي ذلك بفضل جيل الشباب المهتم بمشاركة تجاربه على وسائل التواصل الاجتماعي، مما يشجع المشغلين الإقليميين والعالميين على تقديم عروض مبتكرة وتوسيع خدماتهم.

مصدر موثوق لرؤى الصناعة

يُعد “مشروع كافيه الشرق الأوسط 2025” تقريرًا شاملًا يقدم نظرة تفصيلية على السوق، مما يوفر لأصحاب المصلحة رؤى ضرورية لفهم ديناميكيات السوق. ويتضمن التقرير:

  • حجم السوق: تحليل تفصيلي لحجم القطاع وتوقعات النمو عبر 20 سوقًا.
  • رؤى المستهلكين: أكثر من 2000 استبيان مع مستهلكي القهوة في الإمارات والسعودية.
  • آراء الخبراء: استشارات ومقابلات مع أكثر من 200 من قادة الصناعة.
  • تحليل الأسعار: رؤى مقارنة لأسعار المشروبات مثل الكابتشينو واللاتيه.

ويأتي هذا التقرير ضمن سلسلة تقارير “مشروع كافيه”، التي تصدر منذ عام 1999، كمصدر موثوق لفهم التأثيرات الاجتماعية والاقتصادية لصناعة القهوة. ويقدم التقرير الأحدث خارطة طريق للشركات المهتمة باستكشاف الفرص في أحد أكثر الأسواق ديناميكية على مستوى العالم.

أكد جيفري يونغ، مؤسس مجموعة “أليجرا” والرئيس التنفيذي لها، على مرونة السوق:

“يواصل سوق المقاهي ذات العلامات التجارية في الشرق الأوسط إظهار قوته المذهلة رغم التحديات الجيوسياسية. إن ظهور المشغلين المحليين والنمو المتزايد لسوق القهوة الفاخرة يشيران إلى إمكانيات هائلة للنمو المستدام في المستقبل.”

بفضل ديناميكية السوق وتراثها الثقافي العريق، يواصل الشرق الأوسط مساره كواحد من أهم مراكز القهوة عالميًا، معزّزًا إرثه ومبتكرًا في آنٍ واحد.

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[:ar]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:en]

Privacy Policy for Qahwa World

At Qahwa World, accessible from https://qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Qahwa World and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Qahwa World. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:
  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Log Files

Qahwa World follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Qahwa World uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website.

Google DoubleClick DART Cookie

Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads

Our Advertising Partners

Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Qahwa World. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Qahwa World, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that Qahwa World has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

Qahwa World's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. Qahwa World does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:ru]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:]
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