أكبر 10 شركات للقهوة في العالم لعام 2024: من يقود السوق العالمية؟

أكبر 10 شركات للقهوة في العالم لعام 2024: من يقود السوق العالمية؟

يشهد قطاع القهوة العالمي نموًا كبيرًا، مع إنتاج يقدر بحوالي 170 مليون كيس بوزن 60 كيلوجرامًا خلال العام 2023/2024، وفقًا لمنظمة البن الدولية (ICO). ورغم تقلبات أسعار القهوة، التي تراوحت بين 1.50 و2 دولار لكل رطل على مدار العام الماضي، إلا أن الطلب مستمر في الارتفاع بفضل تزايد التوجه نحو القهوة المتخصصة واحتياجات المستهلكين المتجددة. ومن المتوقع أن يصل سوق القهوة إلى 562 مليار دولار بحلول عام 2026، ما يجعلها من أكثر القطاعات العالمية استقرارًا وانتشارًا في حياة الناس اليومية بمختلف المناطق والثقافات.

ومع تزايد اهتمام المستهلكين بخيارات القهوة الفاخرة والمستدامة، تعكف الشركات على تعديل استراتيجياتها لتلبية متطلبات السوق. ومن سويسرا إلى الولايات المتحدة والهند، تتبنى أكبر 10 شركات للقهوة في العالم نهجًا مبتكرًا، حيث توسع عروضها وتستكشف أسواقًا جديدة. وفيما يلي نظرة على الشركات التي تتصدر عالم القهوة في عام 2024.

  1. نستله (Nestlé S.A.)
    • نظرة عامة: تواصل الشركة السويسرية العملاقة نستله هيمنتها على سوق القهوة العالمي بفضل مجموعة واسعة من العلامات التجارية.
    • العلامات التجارية الرئيسية: نسكافيه، نسبرسو، منتجات ستاربكس المرخصة، بلو بوتل كوفي.
    • استراتيجية السوق: تركز نستله على الابتكار في المنتجات، وتعزيز مفهوم القهوة الفاخرة، وتوسيع وجودها في سوق القهوة المتخصصة، مدعومة بشبكة توزيع واسعة واعتراف عالمي قوي بالعلامة التجارية.
  2. جي دي إي بيتس (JDE Peet’s)
    • نظرة عامة: تأسست من خلال اندماج شركتي جاكوبس دووي إيجبرتس وبيتس كوفي، وتعد هذه الشركة الهولندية قوة رئيسية في صناعة القهوة.
    • العلامات التجارية الرئيسية: جاكوبس، دووي إيجبرتس، بيتس كوفي، لور.
    • استراتيجية السوق: تقدم JDE Peet’s مجموعة متنوعة من المنتجات، بما في ذلك القهوة الفاخرة والمتخصصة، وتتمتع بحضور قوي في قنوات البيع بالتجزئة وخارجها. تستثمر الشركة في الاستدامة والابتكار لتلبية تفضيلات المستهلكين المتطورة.
  3. ستاربكس (Starbucks Corporation)
    • نظرة عامة: تُعرف بأنها أكبر سلسلة مقاهي عالمية، ستاربكس تقدم تجربة قهوة عالية الجودة وتجربة فريدة للزبائن.
    • العلامة التجارية الرئيسية: ستاربكس.
    • استراتيجية السوق: تركز ستاربكس على تجربة العلامة، وتوسيع المتاجر، وتنويع المنتجات، حيث تسعى لتقديم تجربة متميزة، وتقديم خطوط جديدة من المنتجات، والتوسع في الأسواق الناشئة.
  4. شركة كرافت هاينز (The Kraft Heinz Company)
    • نظرة عامة: تعد من الشركات الأمريكية العملاقة في مجال الأغذية والمشروبات، ولها حضور قوي في سوق القهوة بفضل علاماتها التجارية المعروفة.
    • العلامات التجارية الرئيسية: ماكسويل هاوس، جيفاليا، تاسيمو.
    • استراتيجية السوق: تركز كرافت هاينز على تعزيز العلامة التجارية، والتسعير التنافسي، والراحة، مستفيدةً من شبكة توزيعها الواسعة لتعزيز وجودها في سوق القهوة العالمية.
  5. مجموعة لافاتزا (Lavazza Group)
    • نظرة عامة: شركة قهوة إيطالية معروفة بمنتجاتها الفاخرة وتركيزها القوي على الجودة والتقاليد.
    • العلامات التجارية الرئيسية: لافاتزا، كارت نوار، ميرلد.
    • استراتيجية السوق: تضع لافاتزا نفسها كعلامة تجارية فاخرة، وتستثمر في الممارسات المستدامة وتوسيع وجودها الدولي، حيث تركز على تقديم قهوة عالية الجودة ومنتجات مبتكرة لجذب المستهلكين المتذوقين.
  6. تيشبو (Tchibo)
    • نظرة عامة: شركة ألمانية تعد من أكبر محمصي القهوة عالميًا، وتشتهر بنموذج بيع فريد يجمع بين القهوة والمنتجات غير الغذائية.
    • العلامات التجارية الرئيسية: تيشبو، دافيدوف كافيه.
    • استراتيجية السوق: تعتمد تيشبو على مفهوم بيع فريد، حيث تولد ولاءً قويًا للعلامة التجارية وتركز على القهوة عالية الجودة، مستفيدة من نهجها المبتكر في البيع للتميز في سوق القهوة التنافسي.
  7. كوريج دكتور بيبر (Keurig Dr Pepper)
    • نظرة عامة: شركة مشروبات أمريكية تتمتع بحضور قوي في سوق القهوة من خلال أنظمة Keurig الفردية لتحضير القهوة.
    • العلامات التجارية الرئيسية: كوريج، جرين ماونتن كوفي، دونات شوب.
    • استراتيجية السوق: تركز Keurig Dr Pepper على الراحة والابتكار، وتعتمد على شراكات مع كبرى العلامات التجارية للقهوة لتلبية احتياجات المستهلكين الباحثين عن التنوع والسهولة.
  8. شركة جي إم سموكر (The J.M. Smucker Company)
    • نظرة عامة: شركة أمريكية متخصصة في الأغذية ولديها محفظة قوية من العلامات التجارية للقهوة.
    • العلامات التجارية الرئيسية: فولجرز، دانكن (منتجات مرخصة)، كافيه بوستيلو.
    • استراتيجية السوق: تعتمد الشركة على تراث العلامة التجارية، والتسعير التنافسي، وتوسيع عروض المنتجات، مما يساعدها على الحفاظ على وجود قوي في سوق القهوة بالتجزئة.
  9. ستراوس كوفي (Strauss Coffee)
    • نظرة عامة: شركة إسرائيلية وتعد من أكبر مصنعي القهوة في أوروبا الشرقية والوسطى.
    • العلامات التجارية الرئيسية: دونكافيه، فورت، أمباسادور.
    • استراتيجية السوق: تركز ستراوس كوفي على الأسواق الناشئة، حيث تقدم مجموعة واسعة من المنتجات تتراوح من القهوة السريعة إلى القهوة الفاخرة، وتؤكد على تفضيلات الذوق المحلي.
  10. شركة تاتا للمشروبات (Tata Consumer Products Limited)
    • نظرة عامة: شركة متعددة الجنسيات من الهند وتتمتع بحضور قوي في أسواق القهوة والشاي.
    • العلامات التجارية الرئيسية: تاتا كوفي، إيت أوكلاك كوفي.
    • استراتيجية السوق: تركز تاتا على الاستدامة والمصادر الأخلاقية، وتوسيع محفظة منتجاتها لتلبية احتياجات الأسواق المحلية والدولية.

تحليل سوق القهوة العالمية

تتغير ملامح سوق القهوة مع اتجاه الشركات نحو الاستدامة وتقديم منتجات متميزة. ومع التحديات التي يفرضها تغير المناخ على إنتاج القهوة، تعهدت العديد من الشركات بالالتزام بالممارسات المسؤولة واستثمار أبحاث زراعية لدعم المزارعين. وفي المقابل، يتزايد اهتمام المستهلكين، خاصة في أمريكا الشمالية وأوروبا، بكيفية إنتاج قهوتهم، مما يدفع لطلب المزيد من الخيارات العضوية والعادلة.

ويزداد استهلاك القهوة أيضًا في آسيا، حيث تتبنى الفئات الشبابية الحضرية ثقافة القهوة في بلدان مثل الصين والهند. بينما تظل البرازيل وفيتنام وكولومبيا أكبر المنتجين عالميًا، حيث تلبي احتياجات الطلب العالمي على القهوة الخام والمنتجات الجاهزة.

في عام 2024، يبقى السوق ديناميكيًا، مدفوعًا بالابتكار والاستدامة والقيم المتغيرة للمستهلكين. ومع استمرار هذه الشركات الرائدة في التطوير، يتوقع أن يشهد قطاع القهوة عامًا حافلًا بالتنافس والفرص، حيث تلعب الأسواق الناشئة دورًا حيويًا في تشكيل مستقبله.

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[:ar]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:en]

Privacy Policy for Qahwa World

At Qahwa World, accessible from https://qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Qahwa World and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Qahwa World. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:
  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Log Files

Qahwa World follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Qahwa World uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website.

Google DoubleClick DART Cookie

Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads

Our Advertising Partners

Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Qahwa World. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Qahwa World, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that Qahwa World has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

Qahwa World's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. Qahwa World does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:ru]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:]
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