The countdown has begun for World of Coffee Geneva 2025, one of the most anticipated events in the global specialty coffee calendar. Organized by the Specialty Coffee Association (SCA), this premier trade show will take place in Geneva at Palexpo, from June 26 to 28, 2025, gathering the industry’s leading innovators, producers, baristas, roasters, buyers, and media.
Why Geneva?
Geneva’s strategic location and international character make it an ideal host city. With direct flights from 145 destinations and a venue just seven minutes’ walk from the airport, accessibility is one of its biggest advantages. The city is also committed to sustainability, offering free public transport and aiming for net-zero emissions by 2050.
In addition, Geneva boasts a diverse population—40% of its residents come from over 190 nationalities—offering unmatched global networking opportunities.
A Platform for Global Coffee Leadership
World of Coffee Geneva is more than an exhibition—it’s a stage for global coffee leadership. The event provides exhibitors the opportunity to:
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Launch new products with maximum visibility
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Forge strategic partnerships
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Drive sales and brand recognition
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Showcase innovations in sustainability and design
The show will also host the World Coffee Championships, including:
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World Latte Art Championship
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World Coffee in Good Spirits Championship
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World Cup Tasters Championship
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Cezve/Ibrik Championship
Other key features include:
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Best New Product Competition
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Coffee Design Awards
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Over 30 cupping sessions
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Two Roaster Villages
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SCA Lecture Series & Workshops
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Green Coffee Connect
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A dedicated Retail Buyers Lounge
Who Will Be There?
The event attracts a wide range of professionals, including:
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Baristas and café owners
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Coffee buyers and green coffee importers/exporters
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Coffee producers and quality control experts
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Educators, trainers, and consultants
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Business development executives
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Press and media
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Engineers and equipment specialists
In 2024, the event in Copenhagen welcomed more than 13,000 visitors from 150 countries, with over 430 exhibitors and 120 roasters participating.
What’s on Display?
Visitors will find a dynamic exhibition floor featuring:
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Green and roasted coffee (wholesale)
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Commercial brewing and grinding equipment
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Packaging materials and retail accessories
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Flavorings, syrups, additives, and allied food products
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Water treatment solutions
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Carts, kiosks, and professional services
According to statistics from the previous edition:
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93% of attendees said products and services were well represented
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98% of past attendees plan to return for Geneva 2025
High-Value Buyers and Global Media
World of Coffee Geneva is a magnet for serious business. A full 25% of buyers are prepared to invest over $1 million in the coming year. Exhibitors can expect direct engagement with decision-makers, brand exposure through global media, and opportunities to build lasting industry connections.
The event’s atmosphere fosters both trust and business momentum, driven by one-on-one product experiences and live demonstrations.
Booth Options and Pricing
Two types of booths are available:
1. Space Only Booth:
For custom setups with complete flexibility. Exhibitor handles design, structure, and power.
2. Shell Scheme Booth:
A ready-to-use framework ideal for smaller or perimeter booths, includes walls, basic lighting, name panel, flooring, and electrical socket. Mandatory for booths up to 15 m².
Booth Costs (per m²):
| Booking Date | SCA Member Rate | Non-Member Rate |
|---|---|---|
| Before February 28, 2025 | €350 | €440 |
| From March 1, 2025 | €370 | €460 |
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50% deposit due within one month of invoice
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Full payment required by April 15, 2025
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A €150 media pack fee applies per exhibiting company
Roaster Village Participation
The Roaster Village package is priced at €1,750 and includes:
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2×1 meter counter
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Electrical socket (1 kW)
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Name card
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Access to water and cleaning facilities
Eligibility is limited to specialty coffee roasters or green importers with annual revenue under $5 million. Tastings and/or cuppings must be offered.
Advertising and Sponsorship Opportunities
Exhibitors and sponsors can maximize their visibility through digital channels including:
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Website homepage ads (€6,500)
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Subpage placements (€4,000)
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Interest list newsletter (€3,000)
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Attendee email blasts (€2,500)
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World of Coffee app banners (€2,000)
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Push notifications via app (€1,500)
Limited slots are available. Contact: sponsorships@sca.coffee
Award Competitions
Best New Product Awards:
Categories include coffee accessories, preparation tools, additives, and specialty beverages. Open to exhibitors in April 2025.
Coffee Design Awards:
Open to the broader coffee community with categories in branding, packaging, and space design.
Details: worldofcoffee.org
Travel and Accommodation
SCA’s official housing partner, BNetwork, provides streamlined hotel booking with competitive rates and proximity to the event venue. More information is available at: wochotels.bnetwork.com
Organizers and Contact
World of Coffee is organized by the Specialty Coffee Association (SCA), the world’s largest coffee trade organization, focused on education, sustainability, standards, and industry advancement.
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Exhibit: margareta@sca.coffee
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Sponsorship: sponsorships@sca.coffee
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Invoices: accounting@sca.coffee
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Registration: worldofcoffee@sca.coffee
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Membership: membership@sca.coffee
Secure your space, showcase your coffee innovations, and connect with the most dynamic players in specialty coffee at World of Coffee Geneva 2025.
Explore more at www.worldofcoffee.org