Specialty Coffee Trends in America: A Review of the 2024 Report

Specialty Coffee Trends in America: A Review of the 2024 Report

The 2024 National Coffee Data Trends (NCDT) Specialty Coffee Report by the National Coffee Association (NCA) provides an in-depth look at the evolving landscape of coffee consumption in the United States, with a particular focus on specialty coffee. The report sheds light on significant trends, consumer demographics, and coffee consumption behaviors, providing a snapshot of how specialty coffee has continued to gain prominence despite economic challenges.

Rising Specialty Coffee Consumption

In January 2024, 45% of American adults reported consuming a specialty coffee in the past day—an all-time high. This represents a 4 percentage point (pp) increase compared to 2023 and an 80% surge since 2011​(SRC_2024)​(2024 SCR Highlights). This growth is largely driven by the increasing popularity of espresso-based beverages (26%) and non-espresso beverages such as cold brews and frozen blended coffee, which continue to appeal to younger consumers even in winter months​(SRC_2024).

Key Consumer Demographics

The report highlights that the strongest penetration of specialty coffee consumption is among individuals aged 25-39, with 66% of this age group consuming specialty coffee in the past week. This demographic is less affected by financial concerns, allowing them to continue indulging in premium coffee beverages​(SRC_2024). The next highest consumption rate is seen in the 18-24 age group, with frozen blended coffee being particularly popular with 25% of individuals in this cohort choosing it as their preferred drink​(SRC_2024).

Hispanic-Americans stand out as a key ethnic group driving specialty coffee consumption. In January 2024, 69% of Hispanic-American adults consumed specialty coffee in the past week, with a particular preference for espresso-based beverages like café mocha and Caffè Americano​(SRC_2024).

The Role of Cultural Trends

The report underscores the influence of cultural and social factors on the rising popularity of specialty coffee, especially among younger consumers. Approximately 75% of past-week specialty coffee drinkers agree that drinking cold brew is perceived as “cool or trendy,” highlighting the role of coffee in contemporary social trends​(SRC_2024)​(2024 SCR Highlights).

Preparation Methods and In-Home Brewing

In-home coffee preparation remains the dominant method of consumption for most Americans, with 75% of specialty coffee drinkers preparing at least one cup of coffee at home in the past day​(SRC_2024). While drip coffee makers (32%) and single-cup brewers (25%) remain the most popular methods, there has been a notable increase in the use of ready-to-drink (RTD) options, which grew by 10 percentage points compared to 2023​(SRC_2024).

Interestingly, specialty coffee drinkers are more likely to engage with out-of-home coffee preparation than traditional coffee drinkers. In the past week, 55% of specialty coffee drinkers enjoyed a coffee made outside the home, whether from coffee shops, restaurants, or cafes​(SRC_2024).

Specialty Coffee Versus Traditional Coffee

Specialty coffee drinkers, on average, consume more coffee per day than traditional coffee drinkers. In January 2024, past-day specialty coffee drinkers consumed an average of 2.8 cups per day compared to the 1.8 cups per day consumed by traditional coffee drinkers​(SRC_2024). This trend points to the stronger engagement of specialty coffee drinkers with premium coffee experiences, even in times of rising inflation​(2024 SCR Highlights).

Moreover, 83% of the coffee consumed by specialty coffee drinkers is specialty coffee, reinforcing their loyalty to high-quality, premium beverages​(SRC_2024).

Challenges and Resilience Amid Financial Pressures

Despite heightened financial anxieties due to inflation, specialty coffee consumption has remained resilient. Many consumers have shifted their coffee habits to more cost-effective in-home brewing solutions, using espresso machines and slow-drip cold brew makers. However, the increasing demand for premium coffee experiences suggests that consumers are finding ways to balance financial challenges with their passion for coffee​(SRC_2024)​(2024 SCR Highlights).

Global Influence and Beverage Preferences

The report also touches on Americans’ experiences with global coffee beverages. Specialty coffee drinkers show more adventurous tendencies compared to traditional coffee drinkers, trying a wide range of global coffee drinks such as Arabic coffee, Turkish coffee, and Vietnamese coffee. However, about 40% of specialty coffee drinkers have not yet tried these global options, suggesting an opportunity for further exploration of international coffee culture in the U.S.​(SRC_2024)​(2024 SCR Highlights).

Conclusion

The 2024 NCDT Specialty Coffee Report provides a comprehensive overview of the growing specialty coffee segment in the United States. The data illustrates how cultural and social factors, driven largely by younger demographics, are shaping the coffee industry. As specialty coffee continues to gain traction, its influence on consumer habits, preparation methods, and beverage choices is poised to keep evolving, solidifying its place as a key driver in the broader coffee market.

Despite the financial challenges many Americans face, the continued demand for specialty coffee signals a deep-rooted connection to the premium coffee experience, making this segment one to watch in the years ahead.

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[:ar]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. 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How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. 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Privacy Policy for Qahwa World

At Qahwa World, accessible from https://qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Qahwa World and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Qahwa World. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator.

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Qahwa World's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

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Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. Qahwa World does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:ru]Privacy Policy for qahwa world At qahwaworld, accessible from qahwaworld.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by qahwaworld and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in qahwaworld. This policy is not applicable to any information collected offline or via channels other than this website. Our Privacy Policy was created with the help of the Free Privacy Policy Generator. Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. How we use your information We use the information we collect in various ways, including to: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud Log Files qahwaworld follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information. Cookies and Web Beacons Like any other website, qahwaworld uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read the Cookies article on Generate Privacy Policy website. Google DoubleClick DART Cookie Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads Our Advertising Partners Some of advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we hyperlinked to their Privacy Policies below. Google https://policies.google.com/technologies/ads Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of qahwaworld. Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on qahwaworld, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that qahwaworld has no access to or control over these cookies that are used by third-party advertisers. Third Party Privacy Policies qahwaworld's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. qahwaworld does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.[:]
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