Qahwa World and Ethiopia’s Buna Kurs Forge Landmark Editorial Alliance
Dubai,Addis Ababa, 27 August 2025(Qahwa World) – In a groundbreaking development for the global coffee industry, Qahwa World of the Middle East and Ethiopia’s Buna Kurs Media have signed a pioneering editorial Memorandum of Understanding (MoU), creating a cross-regional alliance that bridges Yemeni coffee heritage, the broader Arab qahwa tradition, and Ethiopia’s buna legacy. These three cultural foundations have shaped coffee’s global history yet remain underrepresented in industry narratives.
The partnership establishes a new model of media collaboration in the coffee sector, centered on shared storytelling, cross-regional representation, and mutual amplification. By connecting Yemen’s pivotal contribution, the Arab world’s cultural continuum, and Ethiopia’s origin story, Qahwa World and Buna Kurs aim to spark new conversations among brands, researchers, donors, media, and investors.
Under the agreement, Qahwa World will serve as Buna Kurs’s editorial partner in the Middle East, amplifying African coffee narratives—including Ethiopia and beyond—to Yemeni and Arab audiences, while Buna Kurs strengthens Qahwa World’s presence in Africa. The collaboration includes joint editorial exchange, event coverage, and advertising opportunities. Together, the two platforms will publish features, interviews, and cultural spotlights designed to challenge conventional narratives, elevate overlooked voices, and create new opportunities for authentic engagement.
“Qahwa World has always sought to honor coffee’s Yemeni and Arab legacy. Working with Buna Kurs allows us to situate that legacy within the broader African origin story, creating a holistic and globally relevant narrative. This is not just about content—it is about shaping the industry’s cultural conscience,” said Ali Alzakary, Founder of Qahwa World.
Tewodros Balcha, Founder of Buna Kurs, echoed the vision: “Coffee has always been more than a commodity—it is a cultural connector. Through this partnership, we are pioneering a new way to tell coffee’s story: one that restores origin narrative.”
At a time when the global coffee industry is grappling with sustainability, equity, and identity, the alliance signals a fresh approach to media and storytelling. By linking Yemen, the Arab world, and Ethiopia, the initiative offers brands, institutions, and investors a platform for authentic cross-continental engagement while opening new doors for responsible promotion, collaborative research, and cultural exchange.
The MoU serves as a framework for broader cooperation, with plans for co-hosted events, thematic campaigns, and joint representation at global industry forums. Both Qahwa World and Buna Kurs are committed to shaping a coffee narrative that reflects heritage, culture, and the evolving challenges of today’s market.
About Qahwa World
Qahwa World is a UAE-based media platform dedicated to Yemeni and Arab coffee heritage. Through journalism, cultural storytelling, events, and partnerships, it bridges traditional qahwa culture with today’s global coffee industry.
About Buna Kurs
Buna Kurs is Ethiopia’s pioneering coffee industry platform, with a curated audience of thousands of stakeholders across Africa. It amplifies Ethiopia’s and Africa’s role in the global coffee narrative.
