Reborn Coffee Secures $1 Million Deal to Launch in South Korea
Dubai, 14 August 2025 – (Qahwa World) – U.S.-based specialty coffee chain Reborn Coffee Inc. (NASDAQ: REBN) has signed a $1 million exclusive licensing agreement with Reborn Korea Co., Ltd. to establish and operate branded coffee shops across South Korea, marking the company’s official entry into one of the world’s most dynamic coffee markets.
Under the agreement, Reborn Korea will lead store development, operations, and brand growth in the country, bringing the company’s signature cold brew, sprouted coffee, and artisanal bakery offerings to local consumers. Menus will be adapted to suit South Korean tastes and café culture.
Flagship Store in Central Seoul
The first location is set to open this autumn in Gwanghwamun, directly opposite the main gate of Gyeongbokgung Palace, a major historical landmark. The three-story flagship headquarters at 24 Yulgok-ro will combine:
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Ground floor: spacious café and bakery corner
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Second floor: roasting research lab and interactive sprouted coffee zone
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Third floor: training facilities for baristas and bakers, plus administrative offices
Guests will also have access to panoramic rooftop and terrace views of Gwanghwamun and Bugaksan mountain.
A company representative described the venue as “a new landmark where premium coffee meets artisan baking, offering a full 4th Wave coffee experience in the heart of Seoul.”
Nationwide Rollout Planned
Following the flagship launch, Reborn Korea plans to open directly operated outlets in Gwangjin, Nami Island, and Bundang, before expanding to other key cities by the end of the year. The strategy aims to create a nationwide retail network and attract potential franchisees.
Why South Korea?
South Korea ranks third globally in per capita coffee consumption, driven by a vibrant café scene and strong demand for high-quality coffee. This makes it a strategic target for Reborn Coffee’s global expansion.
Part of a Wider Global Push
This move follows the company’s recent licensing agreements in the Middle East, China’s Guangdong and Liaoning provinces, and new market entries in Georgia and Armenia.
