Vanadi Coffee Shareholders Approve €1 Billion Bitcoin Treasury Strategy

Vanadi Coffee, a small café chain based in Alicante, has gained shareholder approval for an ambitious plan to invest up to €1 billion in Bitcoin, marking a bold shift in its financial strategy. The move positions the company to become the largest publicly listed Bitcoin-holding firm in Spain.

According to a filing released on June 29, Vanadi Coffee acquired 20 additional Bitcoins this month, raising its total holdings to 54 BTC. The digital assets are being held with Bit2Me, a leading cryptocurrency custody and exchange provider based in Spain. At current market prices, Vanadi’s Bitcoin reserve is valued at approximately €5.8 million.

The shareholder document noted the recent purchase was made at an average price of €93,444 per Bitcoin. With this acquisition, Vanadi officially becomes one of the first publicly traded Spanish companies to adopt Bitcoin as its primary treasury asset.

The company’s shares, listed on BME Growth — the Spanish exchange for small- and medium-sized enterprises — have more than tripled over the past month since the Bitcoin strategy was first announced.

A translated version of Vanadi’s strategic release stated: “Vanadi Coffee redefines its business model and will use Bitcoin as its main reserve asset, accumulating large amounts of Bitcoin as part of its treasury.” The company is reportedly taking inspiration from similar moves by international firms such as Strategy (U.S.) and Metaplanet (Japan).

Once seen as a struggling local brand, Vanadi Coffee reported losses of €3.3 million in 2024, up 15.8% from the previous year. The pivot to Bitcoin marks a dramatic transformation in its approach to financial management.

The company is also reviewing two investment proposals — one from a local software consultancy and another from international fund Alpha Blue Ocean, which has invested over €1.5 billion globally. These investments may support Vanadi’s goal of significantly increasing its Bitcoin reserves.