In a corner of beautiful Oman, where ancient traditions blend with modern creativity, we find an inspiring story of an entrepreneur who decided to turn his passion for coffee into a successful venture that transcends national borders to reach various Gulf countries. Abdul Nasser Al Balushi, who began his career in 1987, chose to continue pursuing what he loves with deep passion and determination after retirement. His journey in the world of coffee led him to unique challenges and remarkable achievements, making him one of the prominent names in the coffee industry in the region today.
In this fascinating interview, we discover together the secrets of Al Balushi’s success, the challenges he faced, and the valuable advice he offers to young people aspiring to enter this field. We also learn about his vision of the role of coffee in enhancing social and cultural relationships in Omani society. Let’s dive together into the details of a success story that captivates hearts and inspires minds.
What inspired you to enter the world of coffee?
Entering the world of coffee was not a coincidence but the result of a long career I spent in this field since I was an employee in 1987. This journey started with a love for coffee and a deep appreciation for its taste and social and cultural impact. This continued even after my professional retirement, as I was thinking of an activity I would enjoy after retirement, a work I love, and where I find myself. I didn’t find a field I love more than the world of coffee, so I started my journey and my private business as an entrepreneur since 2006 after relying on God, and we have reached where we are today, praise be to God.
What were the biggest challenges you faced at the beginning of your journey in the coffee industry?
I faced significant challenges at the beginning of my journey, the most prominent of which was entering the world of coffee with something different and distinctive. This required high effort and great determination. I brought new challenges, including coffee machine maintenance, as no one was maintaining coffee machines for reuse. I started that and was keen to learn maintenance methods and techniques, teaching many how to maintain machines and use them effectively. We faced these challenges with patience and reliance on God, which contributed to developing our skills and increasing our expertise in this field.
What are the achievements you are proud of in this field?
I am proud first of what we are now, thanks and praise to God, as we have reached this level due to continuous efforts and dedication to work. Among the achievements I am proud of is developing coffee machine maintenance skills and providing excellent service to customers, in addition to achieving a good reputation in various Gulf countries, reflecting the quality of our work and our commitment to providing the best products and services.
What advice do you offer to young people and new entrepreneurs who want to enter the coffee industry?
I advise young people and new entrepreneurs to study the market to understand trends and requirements and gain deep knowledge of coffee preparation methods and its various types. Benefiting from training and certifications in specialty coffee is important, as well as investing in high-quality equipment to ensure their longevity. They should focus on providing a unique experience to customers that combines quality and innovation. Additionally, they should be patient and persistent, as entering this field requires great effort and dedication.
What is your favorite coffee?
All types of coffee are special to me, and I enjoy them at all times. I consider that each type of coffee has a special flavor and a unique experience that makes me enjoy every cup I drink.
How do you balance the various roles and responsibilities as an entrepreneur in the coffee industry?
The world of coffee has become a passion and an integral part of my day since 1987. I enjoy every moment in this work, and I don’t think it poses a barrier to my life matters. On the contrary, I work until midnight with love and passion. Balance comes through time management and focusing on priorities, where I ensure to manage time between work, family, and personal rest in a way that allows me to enjoy every aspect of my life.
How do you see the role of the coffee industry in enhancing social and cultural relationships in Omani society?
The coffee industry plays an important role in enhancing social and cultural relationships in Omani society by promoting hospitality traditions, where coffee is considered a means of communication and social interaction. Coffee shops gather people from different groups, contributing to the exchange of ideas and cultures and strengthening social bonds within the community. Additionally, coffee plays a role in preserving Omani heritage and enhancing national identity by maintaining the traditions of its preparation and serving in various occasions.