More than a thousand exhibitors and brands will participate in the world of coffee exhibition “World of coffee”, at the Dubai Exhibition Center at Expo 2020 Dubai, and lasts for three days. More than 7 thousand specialized visitors and experts from the coffee industry from within the country, the region and all over the world will participate in the exhibition.
This year’s edition will host two accredited national championships, the National Coffee Tasting Championship and the National Pitcher Championship finals, where winners will have the opportunity to represent the UAE in the world of coffee finals, which will be held this year in one of the European countries and will be announced soon. Both tournaments are held to celebrate the Arabian coffee industry in the UAE and the region, where coffee is an integral part of authentic Arabian hospitality and its associated traditions reflect the region’s heritage and heritage.
In addition to the UAE hosting the event for the first time, national pavilions from Australia, Brazil, Bolivia, Colombia, El Salvador, Ethiopia, Guatemala, Indonesia, India, Italy, Kenya, Korea, Saudi Arabia, Kuwait, Nepal, Poland, Portugal, Romania, Singapore, Ukraine, the United Kingdom and the United States of America will participate in the event.
The course is particularly important as it is held in conjunction with Expo 2020 Dubai and at the Dubai Exhibition Centre at Expo site, and is increasingly important on the back of the success of previous courses held in several European cities including Budapest 2017, Amsterdam 2018, Berlin 2019 and Warsaw 2021.three US states, Seattle 2018, Boston 2019 and New Orleans 2020, have also seen three more successful courses.
The exhibition is widely supported by local coffee industry leaders and is an important platform for many exhibitors to promote their new products, including Naji soorati, co-founder and general manager of Matina artisan roaster, as the Dubai-based company launches its new coffee called “V. DRIP” as the innovative method of preparing a competent coffee that satisfies the taste of the taste, it also displays a range of rare coffee varieties such as “Esmeralda Geisha natural” from Panama,”original Blue Mountain” from Jamaica,”cap of excellence” from Costa Rica in addition to the finest varieties of Yemeni and Ethiopian coffee.
On the occasion of the launch of the first edition of the exhibition in Dubai and the Middle East, Khalid Al Hammadi, senior vice president and Chief Executive Officer of DXB life, said that Dubai’s hosting of this event strengthens its position in the global coffee market and represents a historic opportunity for local and regional companies to showcase the experiences and skills that have long been demonstrated in the region in the field of coffee .this session will certainly contribute to the creation of new and important job opportunities for local, regional and international participants, especially with an increase in the global participation of exhibitors from outside the region to more than 50%.
Coffee world /world of coffee is the annual global gathering of coffee industry leaders and experts, bringing together farmers, traders, roasters, manufacturers, distributors, baristas, SMEs, coffee shop owners, hotels and coffee lovers and connoisseurs from all over the world.