“% Arabica” café chain is planning to open its global headquarters in the vibrant city of Dubai in the United Arab Emirates this year.
The luxury café chain is known for its unparalleled quality and stylish atmosphere, currently comprising 189 stores across 24 countries. While its current headquarters are located in Kyoto, Japan, where the first flagship store was opened in 2014, this move towards opening a global headquarters in Dubai indicates a strategic shift in focus.
“% Arabica” recognizes that its global headquarters in Dubai will be a more effective hub for future international expansion.
With the Middle East and North Africa as key target areas, the brand has been steadily increasing its presence. Over the past 12 months, 45 stores have successfully opened across Bahrain, Jordan, Kuwait, Morocco, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
These locations have become renowned destinations for coffee enthusiasts seeking a sophisticated experience.
While “% Arabica” currently operates 134 stores in Asia, with a strong presence in mainland China, it has strategically shifted its strategy towards the Middle East and North Africa.
The allure of these markets lies in the growing coffee culture and discerning clientele.
By establishing a global headquarters in Dubai, “% Arabica” aims to streamline operations and enhance its ability to support current and future stores.
Looking ahead to the future, “% Arabica” has identified Europe as its primary growth market for the next 12 to 24 months.
The diverse coffee scene and penchant for specialty coffee make Europe an ideal destination for brand expansion. Soon,”% Arabica” will introduce its unique experience to European coffee lovers.
The company plans to open stores in several countries, including: • France, famous for its rich coffee culture and appreciation for coffee quality. • Hungary, with its emerging coffee scene blending traditional and modern cafés. • Spain, a country that celebrates coffee as an integral part of daily life. • Turkey, a historical center of coffee culture where tradition meets innovation.
Through franchise agreements and direct store openings, “% Arabica” affirms that it has secured franchise agreements to expand its reach throughout Europe.
The brand’s website has revealed plans to launch in several countries: • Germany: The country distinguished by its strong coffee traditions and love for specialty coffee. • Italy: Home to espresso culture, where coffee is considered an art. • Netherlands: A thriving coffee scene focusing on sustainability. • Portugal: A country that values traditions and innovation alike. • Russia: A market witnessing growing interest in specialty coffee.
“% Arabica” reaffirms its commitment to quality, design, and community engagement as driving forces for its global expansion. While coffee enthusiasts eagerly await the opening of new stores, the headquarters in Dubai stands as a symbol of the brand’s ambition and dedication to delivering exceptional coffee experiences worldwide.
Here’s a look at some key details about Arabica coffee:
- Flavor Characteristics and Attributes: • Arabica coffee is characterized by its smooth, complex flavor and floral aroma, offering a sweet taste with minimal bitterness. • Carefully roasted Arabica beans deliver complex flavors ranging from fruits and chocolate to wine. • Its natural sweetness makes Arabica coffee a focal point for enthusiasts seeking diverse flavor experiences.
- Bean Shape and Appearance: • Arabica coffee beans typically have an elongated shape with a distinctive “crevice” on one side. • The fruits containing Arabica beans are smaller and more oval compared to robusta coffee beans. • Arabica fruits ripen slowly, displaying a deep red or purple hue when ripe.
- Growing Conditions: • Arabica coffee thrives at elevations ranging from 3,000 to 6,000 feet above sea level, requiring ample rainfall and nutrient-rich volcanic soil, with temperatures ranging from 64° to 70° Fahrenheit for optimal growth.