Arada Launches Flagship Branch of The Reformatory Lab in Jumeirah, Dubai
90-Seat Café Opens Near Jumeirah Beach, Offering the Finest Coffee and Freshly Baked Goods Daily
Dubai – Qahwa World
Arada has officially announced the opening of the first flagship branch of the leading Australian coffee brand, “The Reformatory Lab,” in the Jumeirah area, one of Dubai’s most vibrant neighbourhoods. The café will offer the highest quality coffee and freshly prepared baked goods daily.
The new café, with a capacity of 90 seats distributed across indoor and outdoor areas, is located on Umm Al Sheif Street, just a few minutes from Jumeirah Beach. It will offer the Australian brand’s full menu of premium coffee and signature blends, in addition to a range of delicious new and fresh pastries for customers.
The café will welcome visitors starting Wednesday, November 26. It will be open to everyone from 7 AM to 11 PM, Monday to Thursday, and from 8 AM to midnight on Fridays, Saturdays, and Sundays.
Commenting on the new opening, Simon Jaramillo, General Manager of The Reformatory Lab, said: “The new branch will provide a space to enjoy everything we love about the world of coffee – the science, the story, the soul – which we will present to its enthusiasts in an environment that suits our personality: in a bold, creative, and heartfelt space, in complete harmony and alignment with the energy and vitality of the Jumeirah area.”
The Reformatory Lab was founded in Sydney and launched in the UAE by Arada in early 2025, under the supervision of fourth-generation Colombian coffee farmer, Simon Jaramillo. The brand is known for combining high-quality coffee beans, innovative brewing methods, and a visual identity inspired by comic book culture.
The opening of the Jumeirah branch follows the great success of its first sales outlet in the UAE at Arada’s W Residences Dubai Harbour sales centre.
Arada plans to open 10 branches of “The Reformatory Lab” across the UAE by the end of 2027, in addition to a central roastery.
Launched in 2017 and headquartered in the UAE, Arada aims to construct urban spaces where people connect and enjoy a healthier, happier life.
The company’s operations cover several areas, including real estate development, retail, education, health, fitness, wellness, and hospitality sectors.
The innovative real estate developer has launched ten integrated communities in the UAE so far and has expanded its international activity into the British and Australian markets.
Arada also manages a portfolio of complementary brands and experiences, including major fitness clubs, a number of retail and food and beverage assets, social initiatives, and visitor destinations.
