BRC Inc. (NYSE: BRCC), the Veteran-founded company behind Black Rifle Coffee, has announced the commencement of an underwritten public offering of its Class A Common Stock, marking a strategic move to bolster its capital base amid continued brand growth and market momentum.
According to the company’s statement issued Wednesday, the offering will include a 30-day option for the underwriter to purchase up to an additional 15% of the shares offered, allowing flexibility depending on investor demand. The size and pricing of the offering have not yet been disclosed and remain subject to market conditions.
D.A. Davidson & Co. has been appointed as the sole book-running manager for the offering.
The sale is being conducted under an existing shelf registration statement filed by BRC Inc. with the U.S. Securities and Exchange Commission (SEC) on March 21, 2023, and declared effective on March 30, 2023. A preliminary prospectus supplement and accompanying prospectus have been filed with the SEC and are available via www.sec.gov.
Interested investors may also obtain copies of the preliminary prospectus from D.A. Davidson & Co., Syndicate Department, 8 Third Street North, Great Falls, MT 59401, by phone at (800) 332-5915, or by emailing ProspectusRequest@dadco.com.
The company emphasized that the announcement does not constitute an offer to sell or a solicitation to buy, and that no sale of securities will occur in any jurisdiction where such an offer would be unlawful without appropriate registration.
Strategic Context
The move comes as Black Rifle Coffee Company continues to expand its footprint in the premium beverage segment, capitalizing on a loyal consumer base and a mission-driven brand identity rooted in military values. Founded by former Green Beret Evan Hafer in 2014, the company has built a distinctive lifestyle brand that resonates with Veterans, first responders, and patriotic consumers across the United States.
BRC Inc. has positioned itself at the intersection of e-commerce, retail expansion, and direct-to-consumer coffee culture. While no specific use of proceeds was disclosed in the preliminary documents, capital raised from the offering could support further expansion of the company’s product lines, physical stores, or media content initiatives.
Cautionary Note
In line with SEC regulations, the company also issued a forward-looking statement disclaimer, citing market risks and uncertainties. These include the possibility that the offering may not be completed or may be altered in scope depending on demand and regulatory approvals. Key risk disclosures are available in BRCC’s most recent annual and quarterly reports filed with the SEC.
Black Rifle Coffee Company at a Glance
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Founded: 2014
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Founder: Evan Hafer (Green Beret Veteran)
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Ticker Symbol: NYSE: BRCC
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Headquarters: Salt Lake City, Utah
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Mission: Deliver premium coffee while supporting Veterans, active-duty military, and first responders