Dubai, January 30, 2024 (QW): In an exciting announcement on her LinkedIn account, Katerina Borodich, the CEO of “Drinkit UAE,” shared the remarkable results achieved during the first month of operations at the cafe located in the business center of Emaar Square, Dubai.

Under the title “Drinkit UAE’s Digital-First Coffee Shop Chain Makes a Strong Debut in Emaar Square, Dubai,” Katerina Borodich highlighted the key outcomes and future plans for the thriving coffee brand.

She announced that 95% of orders were received through online channels, indicating a positive response to the innovative ordering methods via kiosks and the app in Dubai. Despite starting with 50 daily transactions, the café is now approaching 200, a noteworthy achievement for a relatively unknown brand in a competitive area.

Borodich acknowledged the challenge posed by major brands like Starbucks and Costa Coffee, emphasizing strong consumer loyalty. Nevertheless, she expressed confidence in changing the game by simplifying the ordering process and introducing specialty coffee to the mass market.

Katerina Borodich revealed plans for another location launch and expanding the team, affirming the brand’s commitment to growth and success.

In conclusion, she stated, “The start is good, and winning in the market won’t be easy, but I believe we can change the game by making the ordering process easier and bringing specialty coffee to the mass market. We are working on another location launch and expanding the team, so stay tuned!”

With this exciting news, Drinkit UAE aims to solidify its position in the competitive coffee industry, leveraging digital strategies and a commitment to providing top-notch services and products.