Experience Yemeni Coffee Magic: National Auction on January 11-12, 2024 – Stay tuned
As the highly anticipated National Yemeni Coffee Auction approaches, coffee enthusiasts worldwide are gearing up for an unparalleled sensory expedition through the exquisite offerings of Yemen, the historic birthplace of coffee. The event promises to enchant the global coffee community with Yemen’s rich coffee heritage and a symphony of flavors that reflect its diverse terroirs.
Scheduled to unfold from January 11 to 12, 2024, the National Yemeni Coffee Auction will showcase a curated selection of 15 extraordinary products, each meticulously cultivated by coffee producers across various regions of Yemen. The exclusive event will be hosted on the auction website https://mocha.auction/en.
For participants in the United States, the auction kicks off on January 10 at 19:00, while in the United Kingdom, it commences on January 11 at 02:00. The strategic scheduling accommodates different time zones, ensuring global coffee aficionados can engage in this exceptional event.
Organizers extend a warm invitation to coffee lovers worldwide to embark on an unparalleled flavor journey. Beyond the opportunity to savor rare and distinctive flavors, participants play a pivotal role in directly supporting local farmers and contributing to the growth of Yemen’s coffee sector.
The National Yemeni Coffee Auction holds immense promise for producers and exporters, offering a golden opportunity to identify target markets, establish optimal prices, and gain valuable insights into international market standards. With a dedicated focus on enhancing product quality, accessing new markets, and fostering sustainable business relationships, the auction aims to elevate Yemeni coffee onto the global stage.
More than a mere trading platform, the auction represents the realization of Yemeni farmers’ dreams. For the first time, farmers have the chance to present their unique products directly to global buyers, positively impacting their social and economic conditions. The event is a catalyst for development, empowering farmers to increase productivity, attain higher income, and transform their aspirations into reality.
Furthermore, the National Yemeni Coffee Auction serves as a valuable platform for Yemeni coffee farmers and producers to reaffirm the global standing of Yemeni coffee. The event not only fosters business development but also contributes positively to the Yemeni coffee value chain and the national economy.
It is noteworthy that the inaugural national auction for Yemeni coffee took place in 2021, initiated by the Al-Mokha Foundation for the Development of Yemeni Coffee in collaboration with the Ministry of Agriculture and Irrigation and the Union of Coffee Producers Associations. The primary objectives include advancing the Yemeni coffee sector, marketing and promoting it at fair prices, and positioning it competitively against premium international varieties.
