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JDE Peet’s Reports Strong Half-Year Results for 2025

A woman with voluminous curly hair sits on a windowsill in a cozy, brick-walled room, gazing thoughtfully outside while holding a glass cup of coffee. She is dressed in dark, relaxed clothing, and warm natural light filters through the large window. The JDE Peet’s logo appears in the upper left corner, while the beige banner below reads: “Condensed Consolidated Unaudited Interim Financial Statements for the Six-Month Period Ended 30 June 2025,” accompanied by brand logos like Peet’s, Jacobs, and others.

Amsterdam, July 30, 2025 (Qahwa World) – JDE Peet’s, one of the world’s largest coffee and tea companies, has announced its financial results for the first half of 2025, showcasing robust growth across key performance indicators. The company recorded strong organic sales, solid profitability, and healthy free cash flow—despite continued volatility in green coffee prices.

🔹 Highlights for H1 2025

🔹 CEO Statement: Relevance Amidst Volatility

Rafa Oliveira, CEO of JDE Peet’s, expressed satisfaction with the company’s performance:

“We are very pleased with our business and financial results in the first half of 2025. Our performance was broad-based and strong across top-line, profitability, and cash flow, despite operating in a challenging environment marked by persistently high green coffee prices.”

Oliveira highlighted recent product innovations—including Peet’s Popping Pearls, L’OR Coconut Iced Espresso, Jacobs Dubai Chocolate, and Moccona Liquid Espresso sachets—as key drivers for consumer engagement and market expansion.

🔹 Operational Restructuring and Strategic Progress

In line with its 2025 transformation goals, JDE Peet’s initiated several strategic changes:

These changes are part of the company’s focus on streamlining operations, enhancing resource allocation, and unlocking future growth.

🔹 New Strategy: “Reignite the Amazing”

Unveiled on July 1 at its Capital Markets Day, JDE Peet’s launched a bold new strategy—“Reignite the Amazing.” This brand-led framework focuses on three pillars:

  1. Peet’s (North American specialty leader)

  2. L’OR (global premium espresso brand)

  3. Ten local icons, with Jacobs at the forefront

The company aims to:

🔹 Green Coffee Price Inflation

Green coffee prices surged by over 60% year-on-year during the first half of 2025, with easing in the final two months. JDE Peet’s continues to mitigate these cost pressures through efficiency improvements and selective price adjustments—while maintaining affordability for consumers and supporting sustainability among coffee farmers.

🔹 Share Buyback Update

As of July 25, 2025, the company has completed 38% of its €250 million share repurchase program, on track for full execution by year-end.

🔹 Upgraded 2025 Outlook

Based on first-half performance and expectations for the remainder of the year, JDE Peet’s has raised its full-year 2025 guidance:

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