The Specialty Coffee Association (SCA) has reintroduced its transformative Coffee Value Assessment (CVA) Patron Program, offering businesses and organizations a chance to redefine coffee quality standards and contribute to a fairer, more sustainable coffee industry. This initiative invites SCA member companies to support the ongoing development of a groundbreaking system designed to revolutionize how coffee value is assessed globally.
A System Rooted in Innovation and Equity
Driven by the SCA’s sustainability agenda, the Coffee Value Assessment aspires to create equitable value distribution across the coffee supply chain. By integrating the latest advancements in sensory and coffee science, the CVA offers compatibility with cutting-edge research while incorporating insights from a user-perception survey involving 1,600 cuppers worldwide.
The CVA marks a significant evolution from the 2004 SCA cupping system, which, despite its widespread use, had not undergone thorough investigation or updates since its inception. Recognizing the need for improved tools, the SCA tested the new Coffee Value Assessment with cuppers in Latin America, Europe, and the United States in 2022 and 2023. This rigorous testing ensures the system’s practicality, inclusivity, and ability to foster greater equity across the specialty coffee sector.
Exclusive Benefits for CVA Patrons
Becoming a CVA Patron is more than a contribution—it’s an opportunity to gain recognition as an industry leader. Participating companies and organizations will enjoy:
- Two-Year Recognition: Formal acknowledgment as a Patron, spotlighting your commitment to innovation in the coffee industry.
- Enhanced Visibility: Position your brand as a champion of transparency, equity, and sustainability.
- Insider Access: Stay informed with exclusive updates and developments in the Coffee Value Assessment.
- Collaborative Engagement: Partner with coffee scientists, industry leaders, and fellow Patrons in shaping the future of coffee evaluation.
Why Support the Coffee Value Assessment?
The CVA is not just a grading system; it’s a comprehensive framework designed to:
- Foster Transparency: Standardize quality assessments and value distribution across the supply chain.
- Promote Fairness: Ensure equitable opportunities for coffee producers, traders, and buyers.
- Advance Sustainability: Address pressing challenges such as climate change and market volatility with science-backed solutions.
How to Join the CVA Patron Program
Expressing interest in the CVA Patron Program is straightforward. Complete the registration form on the SCA website, and a representative will guide you through the process.
By joining, your organization becomes an integral part of the effort to revolutionize the coffee industry through science, equity, and innovation. Whether you’re a producer, trader, roaster, or retailer, this is your chance to leave a lasting impact.
A Call to Action
The Specialty Coffee Association and the Coffee Science Foundation invite industry leaders to join the CVA Patron Program and contribute to the evolution of coffee quality assessment. Together, we can create a more transparent, sustainable, and equitable coffee industry for generations to come.
Express your interest today and join the forefront of coffee innovation.
For more details, visit the SCA’s official website or reach out to their team directly.