Dubai Qahwa World
Keurig, a brand of Keurig Dr Pepper, today announced a major expansion into the premium coffee category with the launch of its first-ever proprietary line of coffee, the Keurig Coffee Collective.
The new branded line, crafted entirely by five in-house coffee experts, is designed to provide consumers with a more elevated and high-quality single-serve experience from the brand they already trust. The Collective initially launched exclusively on Keurig.com and is slated for expansion to national retail outlets in early 2026.
Innovation: Refined Grind Technique
To distinguish its new offering in the rapidly growing premium segment, Keurig is introducing the Refined Grind™ manufacturing technique. This process grinds beans to a high density, allowing the company to pack 30% more coffee grounds into every K-Cup pod. This, combined with carefully curated beans selected by Keurig’s internal experts, ensures superior flavor authenticity and quality.
“Today is a big step in Keurig’s brand history as we debut our first-ever line of coffee made by our own in-house experts,” said Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper. “Millions of loyal Keurig fans already know and love us, so introducing a Keurig-branded coffee line is a natural evolution that our fans can expect us to deliver with excellence.”
Opdyke added that the new line is specifically aimed at meeting consumer demand for delicious, premium quality coffee while reinforcing the company’s leadership in the single-serve space.
The Five Signature Blends
The Keurig Coffee Collective launches with five signature roasts, each developed by a distinct in-house expert:
| Blend Name | Expert | Profile & Notes |
|---|---|---|
| Bold Beats Medium-Dark Roast | Master Roaster Eric Taylor | A rich medley of flavors featuring notes of dried fruit and caramel. |
| Whole Hearted Dark Roast | Sustainability Warrior Whitney Kakos | An artfully ground, complex blend including beans sourced from a Colombian farming community, offering a smooth, roasty flavor with notes of dark chocolate. |
| Global Trek Medium Roast | Sourcing King Cyrille Jannet | A globally-inspired tribute featuring flavor notes from three regions: Colombian caramel, Ethiopian fruit, and lingering Sumatran chocolate. |
| Bright Idea Light Roast | Coffee Chemist Alberto Azeredo | A truly unique flavor profile combining a burst of bright, fruity notes paired with smooth, nutty undertones from two specific Brazilian beans. |
| Warm Hug Caramel Spice | Sensory Scientist Moira Kelley | A smooth flavored coffee blend sourced from Central and South American origins with distinctive caramel and sweet spice notes. |
The Keurig Coffee Collective is available now on Keurig.com.
