The Melbourne International Coffee Expo (MICE) has announced an exciting new partnership with the Restaurant & Catering Association of Australia, the peak industry body representing over 57,000 restaurants, cafes, and catering businesses across the country.
MICE Show Director Lauren Chartres expressed enthusiasm for the collaboration, stating, “We are thrilled to be working with Restaurant & Catering Australia, to provide their members with access to MICE. We have been working hard to widen our audience in 2025 for our exhibitors, and this partnership allows us to reach all 57,000 Restaurant & Catering Australia members.”
This partnership will grant Restaurant & Catering Australia members complimentary industry passes to attend MICE, scheduled from 20 to 22 March 2025 at the Melbourne Convention and Exhibition Centre.
Coffee’s importance to the hospitality industry was highlighted by Lauren, who added, “We know that coffee is critical to café operations, and increasingly important to restaurants looking to ensure that their offering is top tier. MICE is the only event in Australia that is dedicated to coffee, which means it’s the best place to find your new roaster, equipment supplier, or food pairing option.”
Restaurant & Catering Australia members can redeem their complimentary passes by contacting the association directly through their official website: www.rca.asn.au.
With this strategic partnership, MICE 2025 promises to connect more industry professionals, making it an unmissable event for coffee enthusiasts and hospitality businesses alike.