Houston, Texas – The Cultural Capital of the South – is getting ready to host the largest Specialty Coffee Expo in history, with over 645 confirmed exhibitors and more than 17,000 attendees expected from around the world.
From April 25–27, 2025, the Specialty Coffee Expo will transform the George R. Brown Convention Center into the global epicenter of specialty coffee. Organized by the Specialty Coffee Association (SCA), this is the ultimate destination for coffee professionals, enthusiasts, producers, and innovators to connect, learn, and experience the best the industry has to offer.
Why Attend?
The Expo offers unparalleled opportunities to grow professionally and connect with industry leaders:
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SCA Lecture Series: Dive into key topics shaping the specialty coffee landscape.
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Workshops: Hands-on learning with the best in the business.
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Cupping Exchange: Explore a world of flavors through public cuppings.
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Origin Journey Features: Discover coffee at the source.
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World Coffee Roasting Championship: Witness top-tier roasting talent compete.
Registration & Badge Options
🔹 3-Day Expo Badge (April 25–27)
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Regular: $399
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SCA Paid Member: $340
🔹 1-Day Expo Badge (Friday or Saturday)
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Regular: $220
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SCA Paid Member: $185
🔹 Sunday-Only Badge (April 27)
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Regular: $110
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SCA Paid Member: $93
All badges include access to the Exhibit Hall, World Coffee Roasting Championship, SCA Lectures, and the Cupping Exchange (excluding ticketed events).
Ticketed Events
Workshops
Apply your knowledge in real-time problem-solving sessions.
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Regular: $252
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Member: $210
IWCA Breakfast – April 26, 8:00–9:30 AM
Support and celebrate the work of the International Women’s Coffee Alliance (IWCA), uniting women in coffee across 36+ countries.
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Ticket: $150
Important Notes
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The Expo is cashless; badges must be purchased online via credit or debit card.
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Need a visa invitation letter? You can generate one during registration or request it here.
Don’t miss the most anticipated coffee event of the year — Join us in Houston and shape the future of specialty coffee!