One Month Until World of Coffee Dubai 2024: A Global Extravaganza of Innovation and Excellence in Specialty Coffee
As the calendar turns its pages towards the new year, anticipation is building for the third edition of the World of Coffee Dubai, set to unfold from January 21-23, 2024. Returning to the Middle East, this annual event has become a focal point for the global specialty coffee community. With just one month left until the grand opening, excitement is palpable, and attendees are preparing for a showcase that promises to be 50% larger than the last edition, packed with new features, and boasting a revamped program of workshops and lectures.
Best New Product Competition & Display
One of the standout features of the World of Coffee Dubai is the Best New Product competition and display, an arena that recognizes and celebrates groundbreaking products within the specialty coffee and tea industry. Open exclusively to exhibiting companies, the competition is fierce, with participants striving to showcase the latest innovations that define the cutting edge of their craft.
The competition encompasses various categories, including Coffee Accessories, Commercial Coffee Preparation and Serving Equipment, Consumer Commercial Coffee Preparation and Serving Equipment, and an Open Class for products that defy easy categorization. The deadline for submissions is December 31, 2023, giving companies a narrow window to present their latest creations to a global audience.
Applicants are reminded of the stringent rules governing entries. Products must be new to the company, introduced to the market within the last year, and commercially available in the same continent as the show within six months. Prototypes are not allowed, emphasizing the competition’s focus on tangible, real-world innovation. The judging will take place onsite, and winners will not only gain recognition but also be presented with prestigious awards during the event.
All entries, winners or not, will be showcased on the New in Coffee platform, providing a global audience with insights into the industry’s most cutting-edge developments.
In the spirit of celebrating the marriage of great coffee and great design, the Coffee Design Awards are back, seeking to honor the most inspirational design elements within the industry. The competition covers a spectrum of categories, including Vessels, Spaces, Packaging, and Branding, highlighting the role of aesthetics in enhancing the overall coffee experience.
Submissions for the Coffee Design Awards are open until December 31, 2023. High-quality photos of each submission, with a minimum size of 3MB, are a prerequisite. In the case of Packaging, applicants must go a step further and ship physical samples ahead of the show to be included in the exhibit and considered for judging.
The stringent rules continue, emphasizing the need for entries to be new to the market within a year of the show start date. The judging will be meticulous, with independent judges and show management determining the winners. All entries will be showcased on design.sca.coffee, the platform dedicated to showcasing inspirational design within the coffee industry.
UAE National Barista Championship: Brewing Passion and Skill
The World of Coffee Dubai 2024 will also host the UAE National Barista Championship, an event that promises to be a thrilling display of passion and skill. Baristas from across the region will converge, each vying for the opportunity to represent Dubai at the prestigious World Barista Championship in Busan. This championship serves not only as a competition but also as a platform for showcasing the depth of talent within the region’s coffee community.
SCA Community Lounge: Caffeinate and Connect
Amidst the excitement of competitions and exhibitions, attendees are encouraged to take a moment to rejuvenate at the SCA Community Lounge. This dedicated space offers a chance to sample a selection of specialty coffees, explore various brew methods, and connect with fellow coffee enthusiasts. It serves as a reminder that, beyond the competitions and awards, the World of Coffee Dubai is a community of individuals brought together by their shared love for exceptional coffee.
With just a month left until the grand event, the global coffee community is gearing up for what promises to be a groundbreaking and immersive experience at the World of Coffee Dubai 2024. Coffee professionals, enthusiasts, and industry leaders are urged to secure their attendance by registering now. Limited tickets are still available, ensuring that participants can be a part of this unique celebration of innovation, excellence, and the artistry of specialty coffee on the global stage.
