Dubai, 26 January 2024 (QW) – ROR Coffee Solutions (Rate of Rise), the Emirati-owned pioneer in delivering exceptional specialty coffee experiences, announces it has embarked on the first phase of its sustainable drive, a program whereby the company plans to reduce its carbon emissions by 20% by the year of 2025. A one-stop-shop for all coffee requirements across the GCC, ROR Coffee Solutions has introduced multiple sustainable practices across various avenues of the business, from its fleet of delivery cars down to its packaging, revealed this week at World Coffee Dubai 2024.
With its unwavering commitment to sustainability, the commencement of its sustainability drive has seen the prominent coffee business partner with Forthing Friday EV to completely transition its entire delivery fleet to electric vehicles. In addition to this, the company has also switched to an electric roaster, boasting a variety of advantages including energy efficiency and zero emissions, and introduced fully compostable coffee bags, capsules and cups across its product portfolio. Furthering ethical practices, the company has committed to fair trade agreements with coffee farms in various regions, including Kenya, Brazil, Costa Rica, Yemen, and Colombia. These agreements reflect ROR Coffee Solutions’ commitment to ensuring fair compensation for coffee farmers, promoting economic sustainability, and building positive relationships within the coffee supply chain. By putting ethics at the forefront, ROR Coffee Solutions not only delivers exceptional coffee experiences but also contributes to creating a more fair and responsible coffee industry.
“The journey towards sustainability is more than a mere responsibility; it’s a dedicated pledge to influence the future of the coffee industry. At ROR Coffee Solutions, we are steadfast in establishing meaningful connections, nurturing sustainable practices, and providing exceptional coffee experiences—all while upholding a commitment to ethical standards,” expresses Aaron Marshall, General Manager at ROR Coffee Solutions. “Our vision aligns seamlessly with the UAE’s Net Zero Strategy 2050, reflecting our dedication to contributing to the nation’s ambitious goals in creating a more sustainable and environmentally conscious future. As a locally owned business in the UAE, ROR Coffee Solutions is deeply rooted in the vision of fostering sustainability within our local community and actively participating in the broader national efforts towards a greener and more sustainable future,” he adds.
In parallel to the recent announcement, ROR Coffee Solutions unveiled new capsules and office solutions at World Coffee Dubai 2024 this week, marking a significant step towards providing comprehensive and sustainable coffee solutions. Additionally, the company launched new coffees exclusive to ROR across the GCC, hosted daily workshops, cupping sessions, and educational talks. Visitors experienced a full day of coffee tasting at the brew bar, where the latest innovations and flavors were showcased.
In an industry where service excellence is paramount, ROR Coffee Solutions distinguishes itself through a commitment to unparalleled after-sales support for its partners. The company believes in fostering lasting relationships by providing ongoing assistance and ensuring partner satisfaction throughout their journey. Additionally, ROR Coffee Solutions is dedicated to the continuous training of its partners and team members, empowering them with the expertise needed to create memorable coffee experiences.