In 2024, Russians are showing a growing preference for single-serve coffee bags, a trend reflected in the significant rise in sales of this product. According to the analytics company “Evotor,” sales of single-serve coffee in traditional retail grew by 10% during the first ten months of the year. In contrast, other types of coffee, such as ground and instant coffee, recorded weaker performance. Instant coffee sales increased by only 1%, while ground coffee sales dropped by 4% compared to the same period in 2023.
The market share of single-serve coffee increased from 26% to 29%, while instant coffee declined from 67% to 65%, and ground coffee dropped from 7% to 6%, according to the report by Prime.
Coffee Prices in 2024: Trends and Insights
Price changes have also influenced consumer preferences. Over the reported period, ground coffee prices in non-chain retail rose by 16%, reaching 1.46 rubles per gram. Instant coffee prices increased by 12% to 2.66 rubles per gram. These price hikes are linked to packaging formats: ground coffee is often sold in larger packs, reducing the cost per unit, while instant coffee is sold in smaller, more expensive packages.
In comparison, single-serve coffee bags saw a price increase of only 8%, making them more accessible to consumers. Their average price reached 1.26 rubles per gram.
Regional Price Variations
Coffee prices vary significantly across Russia. In October 2024, the most expensive ground coffee was found in Kamchatka, Sakhalin, and Yakutia, priced at 2.7 rubles per gram. Meanwhile, regions like Smolensk, Volgograd, and Voronezh reported prices as low as 1.3 rubles per gram. In Moscow and St. Petersburg, the average price of ground coffee was 1.9 and 1.8 rubles per gram, respectively.
Instant coffee exhibited even greater price disparities. In the Magadan region, it reached 4.2 rubles per gram, while the lowest prices were recorded in Vologda (1.4 rubles per gram) and Kabardino-Balkaria (1.1 rubles per gram). The average price in Moscow was 3.2 rubles, and in St. Petersburg, 3.1 rubles.
Single-serve coffee prices also showed regional differences, with the highest price in Karelia at 3.8 rubles per gram, while the lowest was in Orenburg at just 0.9 rubles per gram.
The Growing Market for Single-Serve Coffee
The analysis shows that the single-serve coffee market in Russia is experiencing active growth. Its convenience, affordability, and relatively stable prices are contributing to its increasing popularity. These developments are shaping new trends and preferences among Russian consumers, making single-serve coffee a key player in the beverage market.