Simonelli Group Opens Branch in Dubai, ushering in a New Era in the Middle East
Dubai, January 15, 2024(QW) – Simonelli Group, a global leader in coffee equipment and technology, takes a significant step towards international expansion with the inauguration of its new branch office in Dubai. The Middle East branch, strategically positioned as a hub for sales, technical, and educational services, is poised to play a pivotal role in catering to the dynamic coffee market in the region.
The unveiling of the Simonelli Group Middle East office, located at Warehouse #1 Building, SMARK 3 Umm Suqeim Rd.East-near Mall of Emirates-Al Goze IndustrialThird–Dubai, comes with the added feature of an experience lab. This state-of-the-art experiential space is designed to allow visitors to engage hands-on with the latest innovations from the brands Nuova Simonelli and Victoria Arduino.
The Middle East team is set to make its debut at the World of Coffee Dubai (WOC Dubai), taking place from January 21st to 23rd at stand Z6-F40. This platform will serve as the stage for showcasing the cutting-edge products and technologies that Simonelli Group has to offer.
Marco Feliziani, CEO of Simonelli Group, expressed his enthusiasm for the company’s latest strategic move, stating, “New scenarios need new strategies that allow us to be dynamic and reactive towards our clients’ requests, especially when distributing to more than 100 countries worldwide. The decision to open in Dubai, after the openings in Melbourne, London, Lyon, Singapore, and Seattle, is based on our human-oriented relationship with the market.”
Feliziani continued, “Branch offices allow the company to respond rapidly to the constant and fast-paced changes the market throws in our direction. I wish Federico Ortile, General Manager of Simonelli Group Middle East, and his entire team, a great start to continue contributing to the growth of the coffee industry with our innovations, educational approaches, and sustainable ways.”
Simonelli Group’s expansion into Dubai reflects its commitment to providing localized support and services to its clientele in the Middle East while fostering innovation and growth in the coffee industry. The newly established Middle East branch is poised to play a key role in shaping the future of coffee experiences in the region.
