The Coffee Club Celebrates 10 Remarkable Years in the UAE
The Coffee Club is proud to announce its 10th Anniversary in the UAE with a month-long celebration throughout October, filled with exciting offers, prizes, and community events. For the past decade, The Coffee Club has become more than just a dining destination; it has evolved into a community hub where cherished moments are shared over every cup of coffee.
From October 1st to 31st, The Coffee Club invites customers to join in celebrating “10 ‘Bean’ Years” in the UAE. This special campaign is dedicated to thanking the community that has grown with The Coffee Club over the years.
One of the highlights of the celebration is the interactive “Spin the Bean” in-app game, where customers who spend a minimum of 150 AED in-store will have the chance to win exciting prizes. Every spin gives participants the opportunity to win instant gifts, while also entering them into a grand raffle to win a luxurious 10-day trip to Bali, including flights and accommodation at the Anantara Vacation Club Legian resort. The lucky winners will be announced on October 31, 2024.
In addition to prizes, The Coffee Club will be hosting unique in-store workshops throughout October at select locations, including the Succulent Plant Station and the Coffee Scrub Making Station. These hands-on activities are designed to foster a sense of growth and appreciation. Adding to the excitement, the beloved coffee cup character, Cuppa, will make appearances in stores across the UAE, inviting customers to take part in the “Find Cuppa Challenge” on social media.
To further engage the community, The Coffee Club is launching a Social Media Competition under the hashtag #10BeanYears. Customers can share their experiences in-store and tag @thecoffeeclubme for a chance to win weekly flights to exciting destinations.
In celebration of its deep-rooted presence in the UAE, The Coffee Club is also launching the exclusive “Bean Here” Collection. This special anniversary collection includes beautifully crafted ceramic mugs and tote bags designed by Emirati artist Khaled Al Jaberi. Each item is a tribute to the local culture, blending artistic craftsmanship with an appreciation for coffee.
In a meaningful addition to the celebrations, The Coffee Club is also marking Breast Cancer Awareness Month by launching a limited-edition Pink Beet Latte, with 10 AED from every sale donated to the Al Jalila Foundation. This initiative reflects the brand’s ongoing commitment to social responsibility and its dedication to supporting community wellbeing.
“The past 10 years have been an incredible journey, and we owe it all to our loyal customers and passionate team,” said Charl Badenhorst, CEO of Liwa Minor Food & Beverages LLC. “This month-long celebration is our way of expressing gratitude for the love and support that has made The Coffee Club a success in the UAE. We’re excited to celebrate this milestone with everyone who has been part of our journey.”