Victoria Arduino, the leading Italian brand in high-performance professional espresso machines, invites coffee professionals and enthusiasts to its Experience Lab in Melbourne during the Melbourne International Coffee Expo (MICE). This special off-show event series will feature exciting discussions and hands-on sessions with Mikael Jasin, the 2024 World Barista Champion and Victoria Arduino Global Ambassador, along with key industry experts.
An Immersive Coffee Experience
From March 20 to 21, the Victoria Arduino Experience Lab (Melbourne, Suite 1-380 City Road, Southbank VIC 3006) will host a variety of exclusive events tailored for coffee chains, roasters, and baristas. Attendees will have the opportunity to engage with Mikael Jasin, explore the latest coffee trends, and discover innovative solutions to elevate their businesses.
Victoria Arduino’s Experience Lab is designed to be an interactive space where visitors can explore the brand’s latest innovations while engaging in insightful discussions and networking opportunities.
Event Schedule
Thursday, March 20 – Victoria Arduino Experience Lab, Melbourne (37 Cecil Street – Cnr City Road – Southbank 3006)
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09:30 AM | Lecture: “Building a Successful Café/Brand” by Mikael Jasin
Mikael Jasin shares expert strategies on transforming a café into a recognizable and sustainable brand. A must-attend session for those looking to redefine their business. -
1:00 PM – 3:00 PM | Meet & Greet with Mikael Jasin
An exclusive opportunity to meet the World Barista Champion, exchange ideas, and gain inspiration. -
4:00 PM – 6:00 PM | Victoria Arduino Happy Hour
Discover how coffee can enhance experiences throughout the day, from morning brews to evening aperitivo. This session will feature tastings and coffee-based cocktails, showcasing Victoria Arduino’s innovative technologies.
Friday, March 21 – Victoria Arduino Experience Lab, Melbourne (37 Cecil Street – Cnr City Road – Southbank 3006)
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09:30 AM | Masterclass on Perfect Extraction with Mikael Jasin
Learn the secrets to maximizing flavors using the Black Eagle Maverick and PureBrew+, two groundbreaking technologies designed to enhance cup quality and elevate the coffee experience. -
11:30 AM | Green Coffee Seminar
A deep dive into “Green Coffee Pricing and How Investing in Agriculture Can Help Reduce Market Volatility,” led by SUCAFINA, a global leader in coffee trading. A Q&A session will follow for further discussion. -
1:00 PM – 3:00 PM | Meet & Greet with Mikael Jasin
Another opportunity to meet Mikael Jasin, discuss industry trends, and gain exclusive insights. -
4:00 PM – 6:00 PM | Victoria Arduino Happy Hour
Experience how cutting-edge coffee technology is transforming coffee enjoyment from morning to night, with an evening of tastings and signature coffee-based cocktails.
Stay Updated
For more details on Victoria Arduino’s latest events and news, visit www.victoriaarduino.com and follow @victoriaarduinoofficial and @victoriaarduino_au on Instagram.