The Specialty Coffee Association (SCA) has announced the winners of the prestigious Best New Product Awards and Coffee Design Awards during the ongoing World of Coffee Geneva 2025, held at Palexpo. These annual awards celebrate innovation, creativity, and technical excellence across the specialty coffee industry, recognizing the ideas shaping its future.
This year’s competitions featured outstanding entries across multiple categories, reflecting the dynamism and rapid evolution of the global coffee sector.
Best New Product Awards 2025
These awards recognize groundbreaking innovations that enhance the specialty coffee experience. A panel of expert judges evaluated the submissions based on quality, innovation, and value for professionals and consumers alike. The winners are:
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Coffee Accessories: Subliminal – for the Subscale, a sleek and functional precision tool for coffee professionals.
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Commercial Coffee Preparation & Serving Equipment: Übermilk – for the Übermilk PLUS X, redefining automated milk foaming technology.
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Consumer Coffee Preparation & Serving Equipment: Fellow Products – for the Fellow Espresso Series 1, a home espresso system with professional-grade features.
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Open Class: DiFluid – for the Smart Roast Smoke Filter, an innovative solution for improving air quality and sustainability in coffee roasting.
Coffee Design Awards 2025
These awards spotlight excellence in branding, packaging, and spatial design in the coffee industry. The winners for this year are:
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Spaces: Trefoil Coffee Matcha and Art Space – for a unique experience that blends aesthetics, coffee, and art.
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Packaging: Dark Woods Coffee – for its elegant and eco-conscious packaging design.
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Branding: Nooz – for its bold visual identity and cohesive brand storytelling.
A Week of Celebration and Global Connection
World of Coffee Geneva 2025 continues through Saturday, June 28, bringing together thousands of coffee professionals from around the world. With hundreds of exhibitors, education sessions, and four global coffee championship events, the show further establishes Geneva as a hub for specialty coffee excellence.
About the Specialty Coffee Association
The Specialty Coffee Association (SCA) is the world’s leading trade association dedicated to advancing the specialty coffee industry. Its mission is to support a global coffee community committed to equity, sustainability, and innovation throughout the value chain. Through education, research, events, and standards, the SCA helps elevate the global coffee industry and connect its members across borders.