The Specialty Coffee Association (SCA) has officially unveiled the winners of the prestigious Best New Product Awards 2025 during the ongoing World of Coffee Geneva event, hosted at Palexpo SA. Each year, these awards recognize breakthrough innovations that are shaping the future of specialty coffee across categories such as equipment, accessories, and technology.
A panel of seasoned industry professionals selected the winning products based on strict criteria, including quality, innovation, and value to the specialty coffee community. This year’s winners reflect a strong commitment to excellence, creativity, and functionality.
“We are honored to celebrate this year’s winning products, which exemplify the dedication, ingenuity, and vision that define the specialty coffee industry,” said Yannis Apostolopoulos, CEO of the Specialty Coffee Association. “These innovations are not only raising the bar but also shaping the future of coffee for communities around the world.”
The 2025 Best New Product Award Winners:
1. Coffee Accessories
Winner: Subminimal
Product: Subscale
Description: A precision tool designed for coffee professionals, offering sleek design and accurate measurements for brewing excellence.
Booth: 1848
2. Commercial Coffee Preparation & Serving Equipment
Winner: Ubermilk
Product: Ubermilk PLUS X
Description: A cutting-edge solution for milk steaming in commercial settings, enhancing efficiency and consistency in cafés.
Booth: 1327
3. Consumer Coffee Preparation & Serving Equipment
Winner: Fellow
Product: Espresso Series 1
Description: A compact and powerful home espresso machine designed to bring café-quality extractions to everyday users.
Booth: 1559
4. Open Class
Winner: DiFluid
Product: AirWave – Smart Roast-Smoke Filter
Description: A modern solution for smoke filtration during roasting, reflecting sustainability and air quality innovation.
Booth: 1507
5. People’s Choice Award
Winner: To Be Announced
Description: This category recognizes the product voted most innovative by attendees at World of Coffee Geneva. The result will be revealed soon.
With thousands of industry professionals in attendance, the 2025 awards shine a spotlight on companies that continue to push the boundaries of what’s possible in the world of specialty coffee. From consumer tools to commercial-grade technology, these winners are helping shape a smarter, more sustainable, and more refined coffee future.